Sex Education Essay Example | Topics and Well Written Essays - 1500 words

Sex Education - Essay Example The argument whether sex education should be made mandatory in schools, will be supported along with a short discussion on the kind of the content that should be discussed or taught as part of sex education. Thus, I want to argue that not only should sex education be made mandatory, but it should also be effectively taught keeping in mind, the practical issues and peer pressures teenagers face and thus help students overcome modern personal crisis and ultimately, help in their psychological and social upbringing. The current scenario of sex education in US is not quite encouraging or effective. Either it is taught ineffectively, or it is taught keeping one goal in perspective - to perpetuate abstinence and post-marital sex. Therefore, the first question one has to ask is "What constitutes sex education" Sadly, when one tries to answer this, there arises the conflict between cultural values, how much is enough, and whether sexuality constitute both biological and behavioral science. Does sex education also attempt to explain the relationship between sexuality and media, religion, law, culture, arts and gender I strongly feel that it should. Sexuality constitutes our image of ourselves, determines our orientation and sexual health, and affects our social skills, relationships and sexual behavior. Hence, sex education has a huge responsibility to play, contrary to popular opinion, and this can determine the human development of a child, who is the future citizen of a country. Is the ultimate aim of sex education to stop teenage pregnancy If so, then the role of sex education becomes quite negative and conservative in nature. It then aims to eradicate a social evil and prejudices the child's mind, rather than helping them to take up a stand with the help of their own free will. Any form of force or action is always less effective than something that has been done from the inner self will. This should be the proper aim of sex education. Sometimes sex education becomes a bitter power play and a good instrument in the hands of various political organizations. It is a political tool and US has faced such political tug of war in the field of sex education since the 60's. In Talk about Sex: the Battles over sex education in the United States1, Janice M. Irvine says that, "The efforts of national evangelical organizationsall of which oppose comprehensive sex education, abortion, sexual representation in the media, and gay rights - gained momentum on legislative and policy fronts during Bush's administration" (Irvine, xv). Since the Victorian time the "myth of childhood innocence" has always been upheld and the true picture of childhood and various discourses have been developed to propagate this very form of "truth". The image of the child as sexual being therefore provokes religious, political and social controversies that are rooted in deep moral shame and fear about tarnishing this popular picture of childhood innocenc e by sex talks (Irvine 13, 14). Nevertheless, we are evolving as a society and sex education should provide valuable knowledge keeping in mind the current social crisis that children face - without which a growing child may be exposed to greater exploitations and danger. The physical, emotional and psychological outfall after sex can have

Research writing Essay Example | Topics and Well Written Essays - 1000 words

Research writing - Essay Example According to Carr the internet alters the way our mind generally works and it has adverse effects on the functioning of our mind by changing the way we think (Carr, Is Google Making Us Stupid?). Carr promotes the idea that we should not take internet or any sort of technology at its face value but should be skeptical about it because of the negative consequences it might have on our way of thinking (Carr, Is Google Making Us Stupid?). Not only Nicholas Carr but also Christine Rosen expresses her concern for the growing technology and she is dubious of its use. In her article, â€Å"Our cell phones, Ourselves† she argues that people should not rely heavily on the use of cell phones. Rosen starts her argument by pondering over certain statistics over the last years that involve the use of phone and how they have become an inseparable part of our lives. According to her the level of privacy that was enjoyed by the individuals has diminished due to the latest technological advance s. The increasing numbers of cell phone have initiated inconsiderate use of the technology and have forced the society into losing its courtesy. Carr emphasizes on the various problems created by the internet by focusing on how he has problem in reading. According to him Google is creating a society suffering from a problem of paying attention. He proposes that, â€Å"Immersing myself in a book or a lengthy article used to be easy† (Carr, Is Google making us stupid? 603). He loses attention and starts to speculate after reading two or three pages. The close relationship between the text and its reader is lost. Carr says that he has to continuously find his way back to the original piece of writing because of the distractions available on the internet. The world of internet has transformed into a â€Å"universal medium,† (Carr, Is Google making us stupid?) even when one is not working; he/she is likely to be browsing, looking at emails, reading news articles or watching movies or listening to music. I can easily relate to this problem identified by Carr as being a student we have to make projects and have to work on internet but it is so difficult to focus and I usually end up facebooking rather than completing the project that I am supposed to. â€Å"Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a jet ski† (Carr) which is quite true as today we switch from one website to the other instantaneously? The users do not read online in the traditional sense instead they are power browsing that is skimming swiftly through content pages and headings. The more one uses the Net, more the effort is required to focus attention. â€Å"The brain has the ability to reprogram itself on the fly† (Carr, Is Google Making Us Stupid?) â€Å"Altering the way it functions† (Carr, Is Google Making Us Stupid?) This helps Google in its de-concentration effect. Carr mentions a comment from a mathematician who st ates how any information processing device can be replaced with a computer. This aids in the amplification of the de-concentration effect as the computer today is also a TV, diary, radio, calculator and any other device that one can think of. Rosen in her article divulged the facts about the use of cell phones that were ahead of its time and are more prevalent in today’s society. The excessive use of cell phones has led towards the abuse of the cellular technology (Rosen).

Navigation v Conventional Techniques for Orthopaedic Surgery

Navigation v Conventional Techniques for Orthopaedic Surgery Bone Cutting, Soft Tissue Balancing; Cup Implant, Leg Length Discrepancy: Navigation vs. Conventional technique. Introduction In last decade, navigated implantation has become very popular and used in diverse areas of orthopaedic surgeries. This may be in total knee prosthesis, total hip arthroplasty and to restore leg discrepancies. All above surgeries require an accurate alignment of the implant, which is essential for implants long term survival. This is evident from the fact that in total knee replacement (TKR) surgeries proper bone cutting is necessary [1], total knee arthroplasty (TKA) requires correct soft tissue balancing [2], appropriate implantation of cup and stem in total hip arthroplasty (THA) [3], correcting leg discrepancies in total hip replacement (THR) [4]. Navigation system developed improves the reproducibility over conventional methods and assists surgeons with data for optimal position of implant to each individual patient. [2, 3] It was hypothesized that navigation assisted technique would result in achieving bone cut accuracy, better soft tissue balancing, good implant of cup and stem and enhanced joint reconstruction and control in leg length discrepancy as compared to conventionally used methods. Methods To test positioning time and bone cut accuracy in total knee replacement (TKR). Study involved 40 patients (23 females, 17 males) assigned randomly to TKR surgery using either conventional (n=20, mean patient age= 67.3 years) or Pivotal (n=20 mean patient age= 69.1 years) cutting blocks. Primary indication for surgical treatment was osteoarthritis (n=36), rheumatoid arthritis (n=3) and secondary posttraumatic gonarthrosis after tibial plateau fracture (n=1). All cases had posterior stabilized system with standard patellar component. The surgical approach used was medial parapatellar (n=8) or midvastus (n=32) approach. The implants used during the process were Scorpio PS (n=7), Scorpio Flex (n=20), Next Gen LPS (n=10) and LPS Flex Mobile bearing systems (n=4) fixed to bones by pins and screws. Accurate positioning was obtained by using navigation system. Block position was finalized by surgeon using this navigation system. Statistical differences in time and cut angles were measured by Mann-Whitney test (two-tailed; SPSS for Windows, Version 11.5). The significan ce level was set at p ≠¤0.05 for all analyses. [1] To test soft tissue balancing in total knee arthroplasty (TKA). The study included 120 patients [navigation assisted gap-balancing (n=60); conventional resection technique (n=60)], enrolled and randomized using computer-generated numbers. An inclusion criterion was substantial pain and loss of function due to osteoarthritis of knee, with any degree of genu varum deformity. An exclusion criterion was genu valgum deformity, earlier knee surgery that required removal of metallic implant, or revision of TKA. Four patients were lost to follow up and therefore excluded from study. All surgeries were done by single surgeon. Both patient groups showed no significant differences in terms of demographic characteristics, knee functions, preoperative hospital-for-special-surgery (HSS) scores and degree of preoperative deformity. Follow up period was minimum 24 months post-surgery (mean follow up = 28 months). Surgical technique was similar in all patients consisting of midline skin incision and a medial parapatellar approach. Gap measurement was done at full extension and at 90à ¡Ã‚ µÃ¢â‚¬â„¢ of flexion on medial and lateral sides of knee joint and defined as medial extension gap (MEG), medial flexion gap (MFG), lateral extension gap (LEG), and lateral flexion gap (LFG).Clinical outcome assessment was measured by HSS and ranges of motion (ROM) scores at latest follow up. All patients went through pre and post-operative (3months after surgery) standing radiographic assessment of AP and lateral views of entire lower limb. Student’s t-test or Mann–Whitney U tests was used for comparison of four variables in study, postoperative post-operative mechanical axes, HSS scores, and ROMs, between the two groups. The chi-square test was used for comparison of proportion of outliers (trapezoidal gaps) in symmetric gap and mechanical axis. [2] To Test good implant of cup and stem in Total Hip Arthroplasty (THA) The study involved 84 patients in two groups Navigated (42) Nonnavigated (42), with surgeries performed by investigator. Implant position was evaluated in post-operative anteroposterior radiography 2-3months after index surgery. Pelvic radiographs were taken in standing position of patient. Operated hip joints classified on basis of preoperative radiographs in three subgroups: Group 1: preoperative leg shortening (>5 mm); Group 2: preoperative leg length equality ( ±5 mm); Group 3: preoperative lengthening of the operated leg (>5 mm). Projected values for caput collum diaphysis (CCD) classified in three subgroups: 135 °. If any change in leg length was measured using distal line between teardrop figure and proximal corner of the lesser trochanter as an anatomical landmark. Scaling of pre and post-operative radiographs was distance between two teardrops and the head diameter of the hip replacement. Radiographic cup positions were measured for inclination with respect to teardrop line. All surgeries were done when patient was in 30 ° to 45 ° position. Any complication aroused during intraoperative and post operation was documented. General data (CCD angle, age, BMI) for both groups were compared as per Mann-Whitney U test for nonparametric values and chi-square test for distribution of operated leg, gender and indication. [3] To Test enhanced joint reconstruction and control in leg length discrepancy Retrospective study involved 44 patients divided in two groups A (n=22; navigation/computer assisted THR) B (n=22; conventional free hand THR). Inclusion criteria involved patients with BMI 2 cm), or a major deformity of the femoral head or neck were excluded from study. Each patient in group A was matched in group B. This matching was done on basis of age (max difference +3 years), sex, arthritis level, preoperative diagnosis, and preoperative limb length discrepancy (max difference. + 0.3 cm). The length of involved limbs was less than or equal to that of the contralateral limb in all cases. The two groups were also compared according to hip function and number of postoperative dislocations. The same posterolateral approach was made to the hip joint in both groups, and the same prosthesis was used in all cases. The duration of surgery was documented. Digital radiographs (as per standardised protocol using same magnification) were used for pre and post-operative measurements of li mb length discrepancy and femoral offset. Radiographs were repeated if any mistake detected and these radiographs were assessed by independent radiologist blinded to original procedure. All episodes of hip dislocation were documented. At minimum follow-up of 3 months clinical outcome was evaluated using Harris Hip score. Statistical analysis was carried out using SPSS for Windows Release 11.0. Differences between two groups were measured using independent Students t-test or Mann-Whitney nonparametric test depending on the data distribution of the continuous variables. [4] Results Pivotal block consumed approximately half the time to adjust saw blade and perform proximal tibial and anterior and femoral resections as compared to conventional block. Statistically significant difference was observed in Pivotal and conventional blocks with respect to angular difference between instrument slots and resultant bone cuts in frontal plane. Also, Pivotal blocks eliminated angular differences >1à ¡Ã‚ µÃ¢â‚¬â„¢. [1] The mean intraoperative gap in conventional resection technique group for MFG (medial flexion gap) was significantly greater (24  ± 3 mm) than navigation assisted (NA) gap-balancing (22  ± 3 mm) (p = 0.028), but other three gaps (LFG, MEG, and LEG) did not differ significantly between the two groups (p = 0.167, 0.693, and 0.471, respectively). Statistical significant difference was seen in terms of kind of gaps in both groups: NA group, 88% (53 knees) -rectangular gaps and 12% (7knees)-trapezoidal gaps. Whereas in conventional group 75% (42 knees) -rectangular gaps and 25% (14knees) had trapezoidal gaps. Greater difference in medial gap difference (MGD; MFG-MEG) outliers in conventional group (23%) than NA group (5%) (p = 0.025). No difference was noticed in average postoperative mechanical axis of lower limb between NA and conventional group (1à ¡Ã‚ µÃ¢â‚¬â„¢  ± 2à ¡Ã‚ µÃ¢â‚¬â„¢ vs. 1à ¡Ã‚ µÃ¢â‚¬â„¢  ± 3à ¡Ã‚ µÃ¢â‚¬â„¢; p=0.558). Greater number of outliers were seen in m echanical axis (>183à ¡Ã‚ µÃ¢â‚¬â„¢ or Statistical difference was noted in patient’s age at time THA, with p value slightly below 0.05. Significant difference was seen during radiologic analysis of cup position {Non-navigated: 53 °, SD 8.1; Navigated: 44 °, SD 5.6, p135 °. No implant related or navigation technology related complications and no joint dislocations in both groups were noted. [3] There was no statistically significant difference in patient demographics. In both groups preoperative limb length discrepancy, no significant differences were noted. (0.9 cm navigation/computer assisted THR vs. 1.1cm free hand/conventional THR). Mean surgical time was 102.6 min, comparatively longer in navigation/computer assisted THR than free hand/conventional THR (87.7 min) Statistically significant difference was seen in mean postoperative leg length discrepancy of 0.4 cm in navigation/computer assisted THR to that of 0.8 cm (free hand/conventional THR). There were no cases of postoperative cases with leg length discrepancy > 1.0 cm >2.0 cm for navigation/computer assisted THR. However, in 9% cases (2patients) postoperative cases with leg length discrepancy > 1.0 cm was noted and 3patients (13.6%) had postoperative over lengthening mean of 0.4 cm in Free hand/conventional THR group. Recreation of femoral offset better in navigation/computer assisted THR than free hand/conventio nal THR group. Preoperative and postoperative femoral offset difference less in navigation/computer assisted THR than free hand/conventional THR, which was statistically significant. No statistically significant differences in Harris Hip Score in both groups. [4] Discussion The comparison of patient groups in navigated and non-navigated techniques may be a possible method for obtaining useful information regarding various orthopaedic surgeries. In our studies long term survival of prosthesis can be improved by accurate positioning of implant. This can save time and improve accuracy of the procedure. Klima, 2008 showed pivotal blocks used during surgery improved bone cuts and reduced time for positioning and adjustment by nearly 50%. In addition, navigation technique used allowed initial positioning to be achieved in 5-10 seconds. Also, navigation system indicated that all patients were within 3à ¡Ã‚ µÃ¢â‚¬â„¢ in frontal plane angular bone cut deviations of ideal mechanical axis. Conventional blocks used were found to be associated with some degree of motion during insertion of pins, but this was not the case with pivotal blocks. [1] Lee. et al, 2010 showed, soft tissue balance can be achieved by having equal extension and flexion gaps after bone cutting and no inclination between medial and lateral bony surfaces. Any error in bone cutting can affect overall postoperative mechanical alignment and quickening of wear process. In study it was found that use of navigation guided gap balancing technique improved in creating accuracy of rectangular space between bones as compared to conventional measured resection technique. Only 12% (7 of 60 patients) in navigation TKAs had outliers of >3mm either medially or laterally in extension gap or 90à ¡Ã‚ µÃ¢â‚¬â„¢ flexion were seen as compared to conventional TKAs (25%) [14 of 56 patients]. As compared to earlier studies, this study had outliers of the medial and lateral compartments together. There was no significant gap differences (FGD, EGD, and LGD) in both navigation assisted and conventional groups, in spite of that navigation guided technique proved to be more reliabl e in attaining equal joint gaps as there were small proportion of outliers in that group. Significant difference was seen in medial gap difference (MGD) in two groups. There were limited outliers in MGD observed and moreover navigation technique can be easily reproduced as compared to conventional technique, so this prevents unnecessary any over release of medial soft tissue during TKA. In addition, navigation system helped surgeon in correcting any kind of deformed alignment. Clinical outcomes were similar to both groups even though navigation group showed more accurate gap balancing than conventional group. This can be attributed to the fact that relatively small amount of asymmetry in soft tissue balancing in conventional group. Also, both groups had relatively short term follow up and inaccurate scoring system. The study had several limitations: during gap measurement patella was in laterally everted position, which is not anatomically correct. Ligament balancing was not taken i n consideration. Gap measurements was done by surgeon who performed operation in the study, this may have led to bias. [2] In a study by Mainard, 2008 showed that comparing navigated and non-navigated techniques can lead to information about benefits and any improvement required for position of implant. In this study, there was a clear and significant improvement of acetabular cup positioning by use of THA navigation. In both methods average total limb lengthening of operated joint was below 10mm (9.2 mm Non-navigated, 8.5 mm Navigated ), i.e. below clinical relevance value and comparable to other studies (mean lengthening 7mm). Mean post-operative limb discrepancy is close to 5 mm (6.2mm Non-Navigated; 4.4mm Navigated) comparable to 3.9 mm in other study with patient pool of 420. This study however had several limitations: retrospective in nature; Measurements of implant position are less accurate than CT based measurements; Radiologic and ante-version taken in standing positions with anteroposterior radiographs (not to exceed deviation of 5 mm compared with CT); Limb length data of un-operated hip join t is small (+ 1.3 mm- navigated ; -1.3mm – nonnavigated); Cup position measurements unimproved as patients radiograph is not in standing position; No change in leg lengthening data using navigated or non-navigated technique. [3] In a study by Confalonieri, et al, 2008 showed that to resurface hip arthroplasty short stem prostheses is an attractive alternative option with same selected indications. In this study 22 patients in each group were match paired using same modular short stemmed femoral component. Strict criteria were adhered to achieve the match. At minimum follow up of 3 months after surgical intervention results showed computer navigation provided better results in correction of limb length discrepancy and restoring original offset. However, there were few limitations associated with the study: Retrospective; patients were not randomized; short follow up; small number of cases in each group (hence, no clinical difference detected and findings for improvement in dislocation risk). [4] Conclusion From above studies it can be concluded that given correct indications navigation guided technique is a minimally invasive surgical option and is significantly better than conventionally used technique in orthopaedic surgeries which proves our original hypothesis. Though it might take a little longer time but can give better and improved results in bone cutting, soft tissue balancing, acetabular implant and correction of limb length discrepancy and restoring original offset depending on patient anatomy. Further research in this area is still directed. References Klima S, Zeh A, Josten C; Comparison of operative time and accuracy using conventional fixed navigation cutting blocks and adjustable Pivotal TM cutting blocks; Computer Aided Surgery, July 2008; 13(4): 225–232. Lee DH; Park JH; Song DI; Padhy D; Jeong WK; Han SB; Accuracy of soft tissue balancing in TKA: comparison between navigation-assisted gap balancing and conventional measured resection; Knee Surg Sports Traumatol Arthrosc (2010) 18:381–387. Mainard D, Navigated and Nonnavigated Total Hip Arthroplasty: Results of Two Consecutive Series Using a Cementless Straight Hip Stem; Orthopedics; Oct 2008; 31 (10); 22-26. Confalonieri N; Manzotti A; Montironi F; Pullen C; Leg Length Discrepancy, Dislocation Rate, and Offset in Total Hip Replacement Using a Short Modular Stem: Navigation vs Conventional Free-hand; Orthopedics; Oct 2008; 31 (10); 35-39. 1

Television and Media - Effect of TV In The Age of Missing Information :: Exploratory Essays Research Papers

The Effect of Television In The Age of Missing Information Bill McKibben, in his book The Age of Missing Information, explores the impact of television on modern cultures both in America and around the world. In the book McKibben carries out an experiment; he watches the entire television broadcast of 93 separate cable channels for one entire day. In all McKibben viewed 24 hours of programming from 93 separate cable stations, that is more than 2,200 hours of television. His purpose in this formidable undertaking was to determine how much actual information that was relevant to real life he could glean from a day of television broadcasting. McKibben also spent a day camping alone on a mountain near his home. Throughout the book, McKibben compares the two experiences, contrasting the amount of useful information he received from nature, as opposed to the amount of useless, hollow information the television provided. He goes on in the book to make several very important observations about how the television has fundamentally changed our culture and lifestyle, from the local to the global level. Locally, McKibben argues, television has a detrimental effect on communities. The average American television is turned on for eight hours every day. For a third of the day, every American household is literally brainwashed; bombarded with high-impact, low content images which mold the mind of the viewer into whatever the broadcaster wishes. The problem with television at a local level is that it replaces the innate human desire for contact with other humans in a community. Instead of relying on friends, families and community for the day-to-day stability needed to carry on a normal life, American's switch on the television. CNN, the Discovery Channel, Oprah, and Friends, all replace an actual community with a virtual one which in some ways is better than an actual community. In the seductive world of television, someone is always there at 6:00 relating the news. When people begin to rely on the television for the news, weather, entertainment, and companionship, they begin to become less interested in what is going on around them in their community. Take and example which McKibben cites in his book. In the early 1900's people were extremely interested in politics. The American democracy was in full swing and as literacy and education climbed, so did the turnouts at the poles. But ever since the induction of the television into

Junior Deputy

Derick Krones Junior Deputy During Junior Deputy this year, I learned that smoking is bad for your health. And, alcohol is bad for you, too. Smoking causes tar to build up in your lungs and can lead to cancer. I know cancer is a bad disease because I have lost my grandpa and grandma to cancer. Alcohol kills brain cells. It is important to learn and if you do not have all your brain cells, you will not be as smart which means you will not do as well in life.I liked getting to wear the drunk goggles in Junior Deputy. It was fun to see how it makes you feel to try to walk with the goggles on. It was a nice break in the day to get to learn about other things in Junior Deputy at school rather than math, science, communication arts, and social studies. The part of Junior Deputy I liked the least was how long the pre/post tests were to take. There were hard questions on the test and it took time to think about the answers.I know you have to take tests to see what you do and do not know, but it was my least favorite part of Junior Deputy. Actually getting to wear the drunk goggles made you feel what it was like to be drunk so you know you do not want to drink. Junior Deputy taught me to make the right choices and not do drugs,alcohol or smoke. It is important to stay healthy and do your best in life. Junior Deputy helps explain how to make good choices and to stay healthy.

English Descriptive Writing

The intimidating building brought terror the rough the walls. Moist beds from the children's room from the endless nights of unnerving thoughts. The house represented nothing else but desperateness and loneliness. Happiness. The children will never achieve happiness. The house was distracting to all parents. The dull, dark walls took away the light from the depressed kids. It was like the light gave hope like a endless tunnel of loneliness with a spark of light at the end of the tunnel.The obnoxious kids was never going to get love from a parent, they weren't good enough, smart enough for love. But the only way to leave the place of loneliness was to have a person you loves you for who you are, the career never gave that to them. The children were stuck in a draught of thoughts of happiness. Night time in the orphanage time is the worst. The sun went down and the shadows scrawled in through the windows like a lion crawling for its prey. The house and the bushes outside were overgrown by the leafs.The branches were wrapping round the trees like a gig hug from a loving parent which was ironic to the children inside. Night time was also the time when most dreamt about their real parents. They were regretting there life, like it was their fault they're in a cave of loneliness. As soon as the sun went up the children's hopes went up and their dreams became possible, until the career came in and blocked the sun with his body. Reality came in like a wrecking ball to hit the kids with loneliness. The house suffered in pain, the loneliness never left.No wonder the children were never happy, the career never gave them the leaning of a true home. They never received the warmth of a mother being their or their father's companionship within them. It was like a minute they had something nice in their life then reality came them a big wakeup call like when chilly wave crashes over your face and build goose bumps on your skin. The children's cry echoed through the empty house and soul. The child's face started to cry as it did not receive what it needs. The child was as lonely as a cloud going through the sky in it's own pathway never attaching itself to anything.The house was as big as the children's dreams. ND hopes that could never be reached. The loud footsteps made the children's teeth on the edge. If they didn't obey there career, there soon was a shriek coming from the children's rooms. The walls told a story of how many times the children were denied. The dull color of the walls brought, loneliness and negative thoughts like a pessimistic who will always be there. The dirty, wrecked clothes stood out in the room, the vibrant colors brought happiness which rapidly went down to loneliness like a reallocates of rejection, hate and solution.

From the Mouth of LinkedIn 6 Things You Need to Know

From the Mouth of LinkedIn 6 Things You Need to Know I used to complain about the way LinkedIn would make changes to its platform without advising anyone about them. But I had no real right to do this, since I was not subscribed to LinkedIn’s Official Blog. Now that I am subscribed to the blog, I feel justified in my complaint. Many changes in the last month or so have blindsided members. I was rather shocked yesterday when I was told I had reached the â€Å"commercial limit† in my search and can only see three search results per search until the end of the month, when my search kitty will be replenished. Wow, LinkedIn really wants me to subscribe to Sales Navigator! But I digress. Since LinkedIn has gone through the trouble to announce a few of its changes, I thought for those of you (which means most of you) who are not subscribed to the LinkedIn Official Blog, it would be useful to give you some of the information I’ve been getting in my inbox for the last few months. Here are some useful articles from LinkedIn on the big changes that have happened. Note they talk a lot more about the things they’ve given than about the things they’ve taken away: LinkedIn Profile Photo Tips: Introducing Photo Filters and Editing  (for Mobile App Only) LinkedIn claims that â€Å"simply having a profile photo results in up to 21x more profile views and 9x more connection requests.† And now there are new tools to filter, crop and edit your photo via your LinkedIn  mobile app. You want to look your best on LinkedIn, so experiment with these features and use the tips LinkedIn provides. And if you are a speaker/author or higher level professional, do splurge on a professional photographer. Simple Tips to Improve your LinkedIn Feed  (for Mobile App Only) LinkedIn now gives you the power to customize the content in your LinkedIn feed from your mobile app. From your phone, after you click on an item in your feed, you can click on the â€Å"control icon† in the upper right corner of the update (3 dots next to each other) and go to â€Å"Improve my feed: Get recommended sources to follow.† Or you can hide posts, unfollow people, and report inappropriate activity. (On my iPhone, I discovered I could also get to this screen by clicking on my image to go to my profile, then clicking on the gear icon in the upper right, where I got a choice â€Å"Feed Preferences: Make your feed your own.†) Clicking on â€Å"Improve my feed† will bring you here: â€Å"Clean up you feed† gives you a long list of people you can unfollow. LinkedIn won’t notify them, don’t worry. And if you’d like suggestions on new companies and people to follow, tell LinkedIn you want to â€Å"Follow fresh perspectives† and you’ll be given some suggestions: How to Use the LinkedIn Notifications Tab to Stay Connected LinkedIn seems to want to help members keep on top of important events and network activity. The new Notifications tab notifies you of potential job opportunities, important milestones (birthdays, anniversaries and new positions) of your connections, â€Å"likes† or comments on your posts, who’s viewed your profile or followed you. How to Make the Most of the New LinkedIn Search This article is fairly technical in nature. You’ll get detailed instructions on how to use the search box to find people or companies, narrow your results with filters, create alerts for job openings, and use Boolean search with a set of five search operators (I told you it was technical). Good news: You can now search for posts using the search box! And you can save searches – a feature LinkedIn tried to eliminate but was persuaded by the community to reinstate. I encourage you to keep this article on hand and experiment with not only finding exactly what you want on LinkedIn, but also creating alerts for things you care about. There’s a Lot LinkedIn Didn’t Tell You About In my article last week, The Incredible Disappearing LinkedIn Profile, I covered many of the changes LinkedIn failed to write about. Please check it out if you missed it. Since then, I discovered the commercial use limit, mentioned above, as well as a change in how to receive an archive of your profile. Here are some LinkedIn Help pages that will be useful if you want to request an archive, or export your contacts. Both of these functions have moved from their previous positions! Accessing Your Account Data (Requesting your data archive) I recommend requesting an archive on a monthly or quarterly basis, depending on how active you are, and also requesting one every time you make updates to your profile. Exporting Connections (Your Contacts List) from LinkedIn If you want to email your LinkedIn connections, the best way to do it is to export a list from LinkedIn. Start from your My Network tab and then click on your number of connections, which will bring you to a screen with Manage synced and imported contacts in the upper right-hand corner.   Do NOT spam people! I recommend sending ONE email, written in a friendly manner, inviting people to your list. If they don’t join, they don’t join. Don’t risk a high spam rating by automatically adding your contacts to a marketing list. Exporting your connections is also the best way to tag and keep notes on your LinkedIn contacts, now that tagging and notes are no longer available to members with free accounts. Are you subscribed to the LinkedIn Official Blog? While it’s not perfect, the LinkedIn Blog will advise you about at least some of the things you need to know. Sign up here. If you get stuck trying to get something done on LinkedIn, try LinkedIn Help. Please share with me what you learn, and if LinkedIn Help doesn’t, well, help, I’d like to know about that too. Rest assured, a new edition of How to Write a KILLER LinkedIn Profile is in the works. Stay tuned!

Tantalum Facts - Periodic Table of the Elements

Tantalum Facts - Periodic Table of the Elements Tantalum  Basic Facts Atomic Number: 73 Symbol: Ta Atomic Weight: 180.9479 Discovery: Anders Ekeberg 1802 (Sweden), showed that niobic acid and tantalic acid were two different substances. Electron Configuration: [Xe] 6s2 4f14 5d3 Word Origin: Greek Tantalos, mythological character, king who was father of Niobe Isotopes: There are 25 known isotopes of tantalum. Natural tantalum consists of 2 isotopes. Properties: Tantalum is a heavy, hard gray metal. Pure tantalum is ductile and may be drawn into very fine wire. Tantalum is practically immune to chemical attack at temperatures lower than 150  °C. It is only attacked by hydrofluoric acid, acidic solutions of the fluoride ion, and free sulfur trioxide. Alkalis attack tantalum very slowly. At higher temperatures, tantalum is more reactive. The melting point of tantalum is very high, exceeded only by that of tungsten and rhenium. The melting point of tantalum is 2996  °C; boiling point is 5425 /- 100  °C; specific gravity is 16.654; valence is usually 5, but may be 2, 3, or 4. Uses: Tantalum wire is used as a filament for evaporating other metals. Tantalum is incorporated into a variety of alloys, conferring high melting point, ductility, strength, and corrosion resistance. Tantalum carbide is one of the hardest materials ever made. At high temperatures, tantalum has good gettering ability. Tantalum oxide films are stable, with desirable dielectric and rectifying properties. The metal is used in chemical process equipment, vacuum furnaces, capacitors, nuclear reactors, and aircraft parts. Tantalum oxide may be used to make a glass with a high index of refraction, with applications including use for camera lenses. Tantalum is immune to body liquids and is a non-irritating metal. Therefore, it has widespread surgical applications. Sources: Tantalum is found primarily in the mineral columbite-tantalite (Fe, Mn)(Nb, Ta)2O6. Tantalum ores are found in Australia, Zaire, Brazil, Mozambique, Thailand, Portugal, Nigeria, and Canada. A complicated process is required to remove tantalum from the ore. Element Classification: Transition Metal Tantalum Physical Data Density (g/cc): 16.654 Melting Point (K): 3269 Boiling Point (K): 5698 Appearance: heavy, hard gray metal Atomic Radius (pm): 149 Atomic Volume (cc/mol): 10.9 Covalent Radius (pm): 134 Ionic Radius: 68 (5e) Specific Heat (20 °C J/g mol): 0.140 Fusion Heat (kJ/mol): 24.7 Evaporation Heat (kJ/mol): 758 Debye Temperature (K): 225.00 Pauling Negativity Number: 1.5 First Ionizing Energy (kJ/mol): 760.1 Oxidation States: 5 Lattice Structure: Body-Centered Cubic Lattice Constant (Ã…): 3.310 References: Los Alamos National Laboratory (2001), Crescent Chemical Company (2001), Langes Handbook of Chemistry (1952), CRC Handbook of Chemistry Physics (18th Ed.) Return to the Periodic Table

Annexation of the Philippines

Annexation of the Philippines It is a controversial question, but I believe that it was a necessary and wise decision because it freed the Filipinos from the devastating Spanish force. It also benefited to the United States because they opened trade ports for various goods and services and broadened business interests. It also served as a fueling and repair station for U. S. naval vessels and ships. It also contributed to their imperialism, because if they annexed hadnt the Philippines, the countries of Japan, France would have possible seized the islands. Expansionism helps the United States grow as a country, and expansion into the Philippines would grant more power to the United States as a world leader. It was argued that after rescue from Spanish rule, USA could not simply leave the Philippines out in the cold to ultimately fail without assistance from a superior civilization. Another reason the United States should annex the Philippines is that with the Philippines the U. S. would have great natural benefits. Not only will there be many natural resources, but also the Philippines geographic location will benefit the U. S. in future warfare and trading. The Philippines would provide new markets and cheap labor, which would help the U. S. s overall economy. But annexing wont just help the U. S. The people of the Philippines would also benefit. The U. S. would establish a democratic society. People would work for wages and the economy would rise. U. S. inventions would be introduced to improve living conditions, such as, plumbing, electricity, and better structured homes. Some of the people of the Philippines may think that this process would be taking advantage of them, but they dont realize that both countries would benefit with the annexation of the Philippines.

Open Markets, Closed Borders Assignment Example | Topics and Well Written Essays - 250 words

Open Markets, Closed Borders - Assignment Example I am of the opinion that if full disclosure of information by the commission is done, the public would appreciate the facts and figures as they happened and help them deal with closure. It is important to note and mention that the questions that the victims and families have regarding the sad events of 9/11 would be put to rest. This is to say that the victims, families and the society as a whole would have closure on the issue, appreciating successes and failures accordingly. There exists as cooperative relationship between the DoD and homeland security where they engage in matters of complementarities (Wise, 2006). If there is a breach or any issue by the coastal line security and safety, then the homeland security would initiate the response at the signal of the DoD personnel. In practice, it is the role and duty of the DOD to safeguard the territorial integrity and waters of the USA, if a person is arrested trying to enter the country illegally, then the DOD personnel would handover such a person to Department of Homeland security for processing and charging such a person under relevant

Zend is IGN Entertainments Next Generation Platform Essay

Zend is IGN Entertainments Next Generation Platform - Essay Example From this discussion it is clear that it operated with Right Media’s optimization technology predicting where the ads will work best. The Exchange afforded buyers and sellers the opportunity to trade digital media on a common platform in a transparent setting. Because so many buyers and sellers come to view the digital products and transact openly, sellers are able to obtain the best price and buyers are able to gain the best value for their money on each transaction, because of the open auction process. Two years after its initial opening, the Exchange has grown tremendously to the point that it serviced a network of 19,000 advertisers and publishers transacting some 4 to 5 billion ads per day, and processing as much as 100,000 requests per second. This study highlights that the company needed to upgrade its service with a convenient and secure application that will interact with the exchange in post the ads, create the inventory, post bid and ask prices and contract the sale via auction, monitor and document the results, and otherwise assist in all the workings of the exchange. The initial foray of Right Media was to provide a Windows-based desktop application which, however, was unsuccessful in carrying out the desired tasks due to difficulty of maintenance, support issues, and frequent updating which customers resented. The firm therefore set out to find a rich web application that customers may use regardless of which platform they were standardized on, and which allowed for frequent updating without too much disruption. PHP 5 was not new to Right Media; in fact, it had initially employed it in its operations as early as 2004 during the creation of the web application as it had already been the standard in the industry. There were several reasons for this choice.  

Analysis of the 6th Chapter of The Aesthetics of the Natural Essay

Analysis of the 6th Chapter of The Aesthetics of the Natural Environments - Essay Example Appreciating landscapes may involve purely sensory layers such as sight, sound and smell. Rely do this layers exist alone. Whenever we look at a landscape we seek out formal relationships which include conceptualizing and recognizing and adding context and background including many more. Metaphysical imagination is a concept used to explain the aspects of nature for which there are no clear concepts and exact words to use. This in essence means that landscapes reveal and conceal much more beauty than what we see, meaning it has much more to offer. The aesthetic experience of nature includes a diverse range of components from the basic ones like rocks and stones, to the bigger components which ultimately is the world as whole. This chapter aims at clarifying five principal components that deal with landscape and metaphysics namely; 1) Brings out the concept of metaphysical imagination and its relation to aesthetic experience of nature Metaphysical imagination essentially relates to ho w we interpret a scene in nature in relation to the whole world experience .It fuses present experience from landscapes and sensory components, but not mediation that a landscape arouses. Nature presents itself more for sustainability than for enjoyment. Hepburn argues that we should experience nature as it is rather than how we want to perceive it. According to him we respond to features to which nature presents. The author differentiates between human attitudes and appreciation towards art and towards appreciation of the aesthetic value of nature. Artists have a tendency of including technological advancements to their work, even the ones that deal with nature and we appreciate it. However when we interfere with nature using technology we tend to appreciate it less, compared to if less invasion of technology. He therefore argues that the way we appreciate nature is the way we should appreciate the beauty of art. 2) The author argues that philosophers sometimes undervalue metaphysi cal imagination. This he argues happens because of several reasons, one of them being the fact that they want to maintain how they engage aesthetically with nature free from expenses which lack rational support for example religious experiences, which cannot be determined and whose description fails on distinct reference. Philosophers who undervalue metaphysical imagination do not want metaphysics to be used in experiencing metaphysics. The other reason why metaphysical imagination can be undervalued is because the experiences derived from landscapes can only be eluded by the person who experienced them. He encourages recognition of the endless variety of aesthetic experiences for example if pantheists or atheist view is replaced by metaphysics view, then metaphysical ideologies such as materialism will increase. On the other hand scientific evidence should not surplus all other aesthetic appreciation of nature. Science cannot oust metaphysics. This is despite the fact that metaphys ics mainly works on speculative and incomplete evidence. Science on the other hand works with evidence; hence it ends up looking at the world selectively and therefore ends up eliminating human concerns, which form part of nature. Human perspective in appreciating of aesthetic component of nature cannot be downplayed. Science or any other method alone cannot be used to value metaphysical imagination. 3) On the other hand we tend to over value or exaggerate metaphysical

PHL Response Paper #2 Essay Example | Topics and Well Written Essays - 750 words

PHL Response Paper #2 - Essay Example Perhaps the three factors that must be understood by businesses when it comes to proper corporate governance are the importance of authenticity or sincerity, the need for transparency or accountability and the essential quality of the golden rule. A corporation must develop a sense of authenticity if it expects a consumer base to believe its claims. However, authenticity, by its very nature, is not something that can actually be bought or conducted on a superficial level. As Matt Endriss, the CEO of Birkenstock says, â€Å"When you are honest only because honesty pays †¦ you risk forgetting the meaning of honesty. When you are socially responsible only because social responsibility pays, you lose any real sense of what responsibility means† (212). By bringing in the question of good behavior for monetary reward, corporations and their leaders reinforce the selfish and self-centered, what’s-in-it-for-me attitude that typically leads to corruption and abuse of the system found in the business world today. This principle can be seen in almost every office complex when employees and employers are constantly engaged in a tug of war of favors, extra effort for extra pay and so forth. At the same time, the consume r is able to see through the false ‘humanitarian aid’ provided by a company used primarily as a means of boosting profit. Yet they recognize the true humanitarian aid provided by a company that acts simply in genuine interest in improving conditions for others. This is the focus of John Maxwell’s work regarding ‘true trust’. As Maxwell points out, â€Å"proper governance built on the element of trust should develop connections with others based on action† (lecture, page 6) and this action should be sincere action if it is to have any meaning. Companies that work to develop transparency are more trustworthy than those who struggle to keep their activities hidden. This both assures the consumer as well as ensures

Law and Economics Essay Example | Topics and Well Written Essays - 1500 words

Law and Economics - Essay Example The back and forth between RIAA and the MPAA (Recording Industry Association of America and the Motion Picture Association of America) and copyright infringement has been a staple of the news since Napster was originally shut down back in the last 1990’s. Originally, groups such as the RIAA and MPAA have targeted the copyright infringer themselves; however, the specter of taking a 12 year old girl to court and forcing a settlement on her that equates to tens of thousands of dollars in judgment per song downloaded was counterproductive to their cause. The copyright battle has digressed into a type of action/reaction battle that pits private entities against oftentimes ill-informed web-users caught between an oftentimes impartial judiciary branch. As such, the MPAA and RIAA changed their tactics and began to target the method through which the files were being shared; namely, the torrent trackers that hosted the content. This method failed to achieve the desired result as torren t trackers merely moved their servers to nations that were outside the jurisdiction of the MPAA and RIAA. As a last resort, the MPAA and RIAA have began bringing suits towards the ISPs(Internet Service Providers) that provide the link to the information that copyright infringers download. This practice has achieved mixed results. As is the specific case in Australia, the High Court dismissed the case brought by MPAA and RIAA representatives that would have required ISPs to suspend the accounts of known copyright infringers. Although the MPAA and RIAA have a point with regards to the level of copyright infringement that their interests see violated on a daily basis, the fact of the matter is that these organizations are pursuing a somewhat minor problem with an heavy handed and categorical approach that has severe effects on the way that everyone uses media and data. As a community, file sharers (copyright infringers) vehemently defend their right to own, acquire, distribute, and dis seminate any and all forms of media and information. To this group it is seen a right of free and open societies to remove all constraints to the free flow of information. However, on the flip side, copyright holders and those that have labored to create intellectual property are interested in protecting it from threats to its overall profitability. As such, a prime threat to profitability of intellectual copyrighted information is illegal file sharing. These two groups are increasing intractable in their support and defense of their respective practices. As such, to better understand the true implications of their respective actions, an empirical analysis must be performed to ascertain the negative attributes that file sharing may or may not have with relation to intellectual material. Although it would appear to seem a very straightforward answer as to whether illegal file sharing has directly affected music and film profits, the answer is anything but (Goel et al, 2010). A study by the University of North Carolina found that an album that was leaked up to a full month ahead of its scheduled release (and vigorously downloaded during this time) would actually experience a slight boost in overall sales (Dewenter et al, 2012). This non-expected result is just the tip of the

Analysis of the 6th Chapter of The Aesthetics of the Natural Essay

Analysis of the 6th Chapter of The Aesthetics of the Natural Environments - Essay Example Appreciating landscapes may involve purely sensory layers such as sight, sound and smell. Rely do this layers exist alone. Whenever we look at a landscape we seek out formal relationships which include conceptualizing and recognizing and adding context and background including many more. Metaphysical imagination is a concept used to explain the aspects of nature for which there are no clear concepts and exact words to use. This in essence means that landscapes reveal and conceal much more beauty than what we see, meaning it has much more to offer. The aesthetic experience of nature includes a diverse range of components from the basic ones like rocks and stones, to the bigger components which ultimately is the world as whole. This chapter aims at clarifying five principal components that deal with landscape and metaphysics namely; 1) Brings out the concept of metaphysical imagination and its relation to aesthetic experience of nature Metaphysical imagination essentially relates to ho w we interpret a scene in nature in relation to the whole world experience .It fuses present experience from landscapes and sensory components, but not mediation that a landscape arouses. Nature presents itself more for sustainability than for enjoyment. Hepburn argues that we should experience nature as it is rather than how we want to perceive it. According to him we respond to features to which nature presents. The author differentiates between human attitudes and appreciation towards art and towards appreciation of the aesthetic value of nature. Artists have a tendency of including technological advancements to their work, even the ones that deal with nature and we appreciate it. However when we interfere with nature using technology we tend to appreciate it less, compared to if less invasion of technology. He therefore argues that the way we appreciate nature is the way we should appreciate the beauty of art. 2) The author argues that philosophers sometimes undervalue metaphysi cal imagination. This he argues happens because of several reasons, one of them being the fact that they want to maintain how they engage aesthetically with nature free from expenses which lack rational support for example religious experiences, which cannot be determined and whose description fails on distinct reference. Philosophers who undervalue metaphysical imagination do not want metaphysics to be used in experiencing metaphysics. The other reason why metaphysical imagination can be undervalued is because the experiences derived from landscapes can only be eluded by the person who experienced them. He encourages recognition of the endless variety of aesthetic experiences for example if pantheists or atheist view is replaced by metaphysics view, then metaphysical ideologies such as materialism will increase. On the other hand scientific evidence should not surplus all other aesthetic appreciation of nature. Science cannot oust metaphysics. This is despite the fact that metaphys ics mainly works on speculative and incomplete evidence. Science on the other hand works with evidence; hence it ends up looking at the world selectively and therefore ends up eliminating human concerns, which form part of nature. Human perspective in appreciating of aesthetic component of nature cannot be downplayed. Science or any other method alone cannot be used to value metaphysical imagination. 3) On the other hand we tend to over value or exaggerate metaphysical

Law and Economics Essay Example | Topics and Well Written Essays - 1500 words

Law and Economics - Essay Example The back and forth between RIAA and the MPAA (Recording Industry Association of America and the Motion Picture Association of America) and copyright infringement has been a staple of the news since Napster was originally shut down back in the last 1990’s. Originally, groups such as the RIAA and MPAA have targeted the copyright infringer themselves; however, the specter of taking a 12 year old girl to court and forcing a settlement on her that equates to tens of thousands of dollars in judgment per song downloaded was counterproductive to their cause. The copyright battle has digressed into a type of action/reaction battle that pits private entities against oftentimes ill-informed web-users caught between an oftentimes impartial judiciary branch. As such, the MPAA and RIAA changed their tactics and began to target the method through which the files were being shared; namely, the torrent trackers that hosted the content. This method failed to achieve the desired result as torren t trackers merely moved their servers to nations that were outside the jurisdiction of the MPAA and RIAA. As a last resort, the MPAA and RIAA have began bringing suits towards the ISPs(Internet Service Providers) that provide the link to the information that copyright infringers download. This practice has achieved mixed results. As is the specific case in Australia, the High Court dismissed the case brought by MPAA and RIAA representatives that would have required ISPs to suspend the accounts of known copyright infringers. Although the MPAA and RIAA have a point with regards to the level of copyright infringement that their interests see violated on a daily basis, the fact of the matter is that these organizations are pursuing a somewhat minor problem with an heavy handed and categorical approach that has severe effects on the way that everyone uses media and data. As a community, file sharers (copyright infringers) vehemently defend their right to own, acquire, distribute, and dis seminate any and all forms of media and information. To this group it is seen a right of free and open societies to remove all constraints to the free flow of information. However, on the flip side, copyright holders and those that have labored to create intellectual property are interested in protecting it from threats to its overall profitability. As such, a prime threat to profitability of intellectual copyrighted information is illegal file sharing. These two groups are increasing intractable in their support and defense of their respective practices. As such, to better understand the true implications of their respective actions, an empirical analysis must be performed to ascertain the negative attributes that file sharing may or may not have with relation to intellectual material. Although it would appear to seem a very straightforward answer as to whether illegal file sharing has directly affected music and film profits, the answer is anything but (Goel et al, 2010). A study by the University of North Carolina found that an album that was leaked up to a full month ahead of its scheduled release (and vigorously downloaded during this time) would actually experience a slight boost in overall sales (Dewenter et al, 2012). This non-expected result is just the tip of the

Treatment Case Essay Example for Free

Treatment Case Essay Introduction It is important to know what treatments means as well as the meaning of evaluation. Treatment can be defined as the care by applications and procedures which are intended to reduce pain, injury or illness. Evaluation on the other hand is the determination whether a person, a group of people or an activity has met a certain requirement or criteria. Treatment Evaluation is therefore a close supervision on whether an item, a person or groups of people with a certain problem have been assisted in the correct way and there improvement is visible. Lambert, Ogles, (1986) Discussion Being a supervisor of a clinical treatment program or counseling agent, it is essential to design a evaluation method that will examine how a clinical therapy is effective in a company. The evaluation I will use should include requirement like how to make use and mobilize the clients spiritual sides, how to psychological acceptance is fostered .the treatment evaluation should also be able to reduce the effects of negative thoughts .the therapy used in the company should assist clients to get enough access with the core values. it should contain research of human language that is modern in order to understand and bring out the causes of human suffering. I would make sure my evaluation is built on the foundation of committed action on large patterns. In order to improve proficiency of the staffs in clinical skills, assessment will be successful when video demonstrations role play and samples of the audience work is used. The clients will be able to learn many things due to various video representations. The empirical found concerning the functions and the nature of the worries and the role of emotional processes. Murdock. N. L.(2006). The results also will indicate the roe and importance of addressing emotional and interpersonal factors in the therapy as well as how therapeutic relationship is used to maximize the outcome of this corresponding treatment. Through this, it will be able to evaluate systematically the proficiency of the therapy. The success of the evaluation will be seen when the staff or the members of the staff get the competency at using it as an instrument to validate the work samples, and formulate conceptualization. As a supervisor, I will make sure the evaluation I am designing is able make supervisory skills and cognitive therapy strong enough. Murdock. N. L.(2006) I will make sure that people understand the evaluation before it is used in the company, that is, the method implemented should manage the staff group environment of the therapy. These evaluation is able to assist people to adapt the techniques that individual have developed that is later used in the group therapy environment. The evaluation should be able to bring out the evidence for supporting the use of the treatments with patients who era seriously depressed and with other disorders. It should also reflect on the behavioral conceptualization when treating the depressed patients or clients. The evaluation treatment must be able to bring out the principles and the strategies of things like behavioral activation. Murdock. N. L.(2006). The evaluation should have the real meaning of the causal effects as well as methods and ways of approximating average causal effects. It should also be able to outline clearly the advantages and the disadvantages of the methods for determining these average effects. Murdock. N. L.(2006). Conclusion The evaluation method that is designed should be good enough to guide the staff on how to use the therapy and also to ensure that the clients are served correctly and that they get satisfied. Opinions of the clienteles are encouraged for easy judgment on the evaluation that been implemented. Lambert, Ogles, (1986) References Lambert, Ogles, (1986): Journal of children and Family Studies: The counseling psychology, 2,283-293. Murdock. N. L.(2006): On science-practice integration in everyday life: A plea for theory, The counseling psychologist, July 1, 2006; 34(4):548-569)

The Event Industry And Event Management Tourism Essay

The Event Industry And Event Management Tourism Essay Introduction Widely encompassing conferences and exhibitions, the events industry stands for extremely attractive business chances. The events industry has grown significantly over the last decades and it is as huge as diverse, it takes advantage of the abilities and characters of a broad series of individuals providing various, and boosting careers. The main purpose of this paper is to identify and critically analyze three explanations given for the significant growth of events industry. By applying examples of events from all over the world, this paper takes what implications the explanations might have had or will have for event management into account. Firstly, it will introduce the knowledge about event industry and event management. Following this, three explanations analysis on events industry is conducted, in terms of added governments participation and support for events, the rapid development of tourism and the capability of event to attract tourists, and the capability of events to cre ate economic benefits. Drawing upon this analysis, this paper comes to a conclusion. Event industry and event management The events industry is affluent and dynamic, which provides worldwide chances and creates strong performance. In addition, the foundations for events industry include a whole set of sellers and buyers, and attractive dynamics. Events and the related conferences are a whole section of any comprehensive media firms total strategy. Events play lots of significant roles from establishing community to city renewal, cultural improvement to cultivating country identities. Classifying events is significant in the planning, managing and assessing events, which is sorted based on place attachment and event size. In spite of general decreased mergers and acquisitions actions, the events industry seems to have another intensive year of mergers and acquisitions. The rapid growth of event industry leads to more demands for experienced and efficient event managers. The events industry can go on to be flourishing. Event management Owing to the development of the events industry, event management has been as significant as a specialist domain of research. Event management is a rapid increasing topic where tourists form an underlying market for events and the tourism industry is an important stakeholder in its growth (Getz, 2002). Event management attributes to design, create and deals with planned events, including sports, festivals and other events (Carlsen, 2000). In addition, events management on a global size is severely huge business and involves most sectors. Explanations for the significant growth of event industry Over the last two decades, events in modern society have obtained growing importance attribute to lots of reasons such as added governments participation and support for events, the rapid development of tourism and the capability of event to attract tourists, and the capability of events to create economic benefits. Increased governments participation and support for events Governments participation and support Governments growing awareness of positive economic effects of the events industry is a main trends in the events industry (Weber Ladkin, 2004). It is important to have the most powerful relationship between events and government to confirm the best chance to succeed and industry support. In addition, it is significant for government to think of the wide alternatives available and to decide which is most appropriate to the specific situation and priorities. Policy priority is significant to offer a transparent foundation for government activities about investing for events. If sound policies are in position, it is essential for government to regard obviously growing investment in events. Local government policies and those of states and the country actively chased events for their economic developments (Getz, 2008). Both the local and regional levels, especially in creating events, there are much more widespread and collaboration stakeholder entry. Moreover, economic positive effects are a significant and increasing priority for government, before participation and support, government should distinctly be aware of community and economic benefits to one or both of which. Tax revenue for every level of government composes some of the most benefits of event. In addition, events industry analysis can assist government to forecast shifts in income, employment and output due to a shift in economic action. Examples of governments participation and support Australia and a series of Australian government agencies offer services to sustain the events industry, and these agencies provide worthy services helping to cultivate the growth of supporting events industry in Australia. The Creative Director needs to offer suggest to all government events as soon as possible to maximize benefits. Moreover, event policy is often top-down in Australia, primarily because lots of bids on events are opportunistic, and its legitimate economic growth. In addition, Australian government supports the global and home needs for business events. However, not all support from government should be financial support. Implications of governments participation and support Government needs to continue to play an import role in offering resource, coordination and funds, and further explore chances to attract events. Government needs to obviously add investment in events through building a fund to enable response ability to primary chances to lead to great economic benefits, and to help generate new events. Additionally, government requires policies to direct its decisions about what is governments role and priorities for support events. Government needs to improve the ability in future strategies, organizational schedules and generating policies for the successful events to community. However, it is obviously that there is a need for highly developed communication throughout governments. There has been confined communication and specialist in government agencies on planning and managing events, which violates the efficiency and worth of governments participation and support. Governments hope more done on why events come to failure, standardized study ways and event management factors. In addition, all present support and investment throughout every agency need to be considered to totally confirm consistency with government priority and know about what is being supported. Every government agency needs to inform total particulars of support and results to the chief department in future. Ability of events to attract tourists Event and tourism Tourism is a significant driver of events, and figure obviously in its rapid growth. There is no doubt that numerous special events gave a boost to the events industry and tourism value, and lots of attention has been given to the economic fields of event tourism. The influences and roles of event tourism are of growing significance for attractiveness. Every category of planned events has underlying tourism, but bigger events are predominant in event tourism growth (Weed, 2005). With regard to sports, the overlap of sport with tourism mainly handles more positive forms of sport involvement and sport events as attraction. Sport event tourism is stably built in the 1990s and is expanding widely since 2000. Moreover, benefit in the tourism value of business events is strong, and every main city owns agencies aimed to bid on events as well as amazing exhibition installations. Examples of tourism events The growth of event tourism policies and programs in Australia is considered as a tool in regional development (Whitford, 2004). In addition, the event development agencies existing in each state in Australia stand for the art in event tourism. Events Corp Western Australia has programs and strategies for appealing to, bidding, improving and helping events mainly to cultivate tourism (Getz Fairley, 2004). As another example of event tourism grows for strategic objectives, explain the mission of The Canadian Sport Tourism Alliance, searching add Canadian ability and advantage to and host sport events. And nearly each city in North America has a sport tourism initiative, international competition to bid on events and it is very competitive to appeal to the sport event tourist. Implications for tourism events As a result, this part will draw implications for tourism events management. Firstly, event manager showing an interest in growing their tourism proficiency needs to be committed to his stakeholders in the communitys tourism planning course. Secondly, through considering event tourism as a system, marketing survey and assessment could be integrated. If an event manager must investigate visitors for the sake of profile their consumers, the objective has to obtain a comprehension of underlying event tourist segments with supply. Then, cultivating an integrated portfolio way to event tourism could be beneficial to every stakeholder through confirming that the underlying contributions of every event is considered, and through building suitable support systems. Finally, it is necessary to custom-design supremely targeted event tourism, which is on the basis of more significant knowledge of the planned event experience in every aspect. The ability of events to create economic benefits Economic benefits Events are more and more generated, bid on strategic causes, but the prevailing one is economic growth. Economic benefits of events are among the most significant causes for organizing events. The significant development of event industry gives a great push to the economic growth, while gives pressure to the environment. Event is mainly forced through the objective of economic benefits (Solberg, Andersson Shibli, 2002). Events are considered strategically to generate more money into economy, boost economic growth and to display destinations to underlying visitors. The events involve a series of associated industry part, can improve strong brands. Studies concerning the economic benefits of events and certain category of events are well built, but economic impacts are just a beginning, with lots of researchers emphasizing on benefit evaluations. Events industry goes on to be a resource of economic development, and both rate of attendance and general employment at events in increasing. Business industry is priceless to many countries economic growth from innovating to training. Business events are a strong economic driving force, encouraging workers produce increased productivity and preferable outcomes, which permit for enhanced economy and advanced benefit. Events industry stands up for tax receipts and creating jobs, is essential to the face-to-face interaction. In addition, revenue created through the sport events industry has grown consistently. Main sport events impact a lot on economy through the direct expenditure of tourists related to the events, and Australia can take full advantage of the positive economic effects of tourism arising from main sport events (Gratton, Dobson Shibli, 2000). Examples of economic benefits The events industry has grown at a rate of 6.2% every year throughout the world since 2003 and is expected increase 5.5% every year through 2011. And the growth will go on, and even some global increase paces reach 20%. According to a recent report, the exhibition industry creates 9.3 billion to the economy and provides 137,000 jobs in the UK. Sport events are primary platform for economic development in some cities in the UK. In 2000, the overall convention receipts produced $47.4 million of individual income to the residents, and produced 13,702 jobs in Korean. In addition, the events industry could offer persistent development, and very lucrative, with 20-30% pre-tax margins. Implications for event management In terms of development, the great issues are related to competitiveness such as how to apply events more efficiently, rate of income on investment as not all events have benefit, or risk like what is the cost, and sustainability. Decisions to organize main events frequently depend on a demand that several positive effects could be produced rather than on an aware endeavor to enhance the abilities of the economy to achieve underlying positive effects. The most significant index is the percentage of local goods in the overall value of services and products chased through visitors. Neither the scale of spending nor the amount of spectators necessarily offers a credible evaluation of economic effects. Conclusion In conclusion, the event industry has grown significantly over the last decades, increased governments participation and support, rapid development of tourism, and the ability of events to create economic benefits explain this phenomenon. Economic benefits are a significant and increasing priority for government before its participation and support, and government needs to continue to play an import role in offering resource, and further explore chances to attract events. Tourism is a significant driver of events, and benefits in the tourism value of business events are strong. Economic benefits of events are among the most significant causes for organizing events, and the significant development of event industry gives a great push to the economic growth.

The Tragedy of Date Rape Essay -- Expemplification Essays

Exemplary Essay - The Tragedy of Date Rape In the fall of 1995, Kristin Cooper was a sophomore at Baker University in Kansas. She was a member of Alpha Chi Omega, an expert skier from the mountains of Colorado, a swimmer, and was active in band, choir and drama. On the night of New Year's Eve of that same year, her mother Andrea Cooper came home to find Kristina dead of a self-inflicted gunshot wound to the head on the family room floor. Cooper shared the story of her daughter's last months through an essay titled "Kristin's Story". The essay includes poetry, letters and descriptions from the personal journal found next to Kristin's body on the night of her death. It was not until Cooper read the journal for the first time that she realized her daughter had been date raped prior to her suicide. Since then, Cooper has traveled around the country to speak to campuses and conferences about the aftermath of rape and to try to convince victims to come forward. She visited 45 colleges, four conferences and more than 24,000 people in 2004 alone. Twenty of those visits, including this one to Clemson, were made possible with grants through Alpha Chi Omega and Cooper's own sorority, Delta Delta Delta. Members of the two sororities were present at the discussion to distribute fliers, cozies decorated with emergency phone numbers and ribbons to promote awareness of sexual assault and violence against women. "It's healing for me," Cooper said. "It keeps Kristin's memory alive, and maybe by talking about it, I can help someone." According to the Rape Crisis Council of Pickens County, one out of every four females will be sexually assaulted in their college years. However, rape counts for only seven percent of the college... ...psychological help. However, in 2003, only one sexual assault was reported to the police, a fact that Sparks believes is due to a fear of coming forward about the attack. "We're trying to get the word out that it's okay to tell," she said. Psychologists are on hand at Redfern to listen to rape victims without judging or blaming, to give comfort, and to look for signs of post-rape trauma. Without proper training, Cooper wasn't able to spot these signs in her daughter. "I was not able to help Kristin, but I hope that by being here, I have helped a man or a woman in the audience," she said. Cooper added that female date rape is not the only type of sexual assault threatens the population. Male rape, marital rape and stranger rape are other traumatizing experiences that frequently go unreported, and carry with them the same post-traumatic stress symptoms.

Race for the Super Bomb :: essays research papers

Race For The Super Bomb In 1945, America terrified the world by using the Atom Bomb in Hiroshima and later in Nagasaki. This fear of the most powerful weapon ever created started a cold war between America and Russia. These two great nations had started the race for the super bomb, which would have each country trying to out do the other for decades to come. The super bomb in which America and Russia were trying to build was in fact the Hydrogen Bomb. This bomb had an unlimited blast potential and for the country who possessed it unlimited power. The A-bomb’s explosion was based on the principal of fission (the splitting of atoms), however the H-bomb’s explosion was base on fusion (the coming together of atoms). In August of 1945 Russian President Stalin, turns up the nuclear project in Russia. He put Barria whom was in charge of the secret police, to head the Russian Nuclear program. An American scientist named Edward Teller solicited the American government to build the H-bomb. He was born in Hungary and had learned to fear the communists and the Russians. In April of 1946 the Super Conference was held. Klaus Fuchs was a scientist that worked for Teller at Los Alamos, he told the Russians how to build the A-bomb, and also about Tellers ideas of the H-bomb. He was arrested for spying for the Russians. By chance the America ns found out that there were traces of radioactive material in the air over Russia. They pieced together that Russia had the A-bomb they decided to go ahead with plans to build the super bomb. President Truman came to the conclusion that no matter how bad of a weapon the H-bomb was if was better if we had if first. America had lost some of its power and wanted to gain a new edge. General Curtis Lamay was put in charge of Strategic Air Command to protect America from the threat of nuclear war. Lamay was the ranking Air Force General over the Skies of the pacific and was the man for the job. His strategy was to have an abundant amount of bombers ready to strike every major city in the Soviet Union. He wanted everyone in the Army and Air Force to act as if war was not far away. The first H-bomb was detonated with the force of ten megatons, more that several hundred times the power of the A-bomb.

Renaissance Patronage

Renaissance Patronage This paper explores different motivations for art patronage throughout the Renaissance. Art in the renaissance was often commissioned by a patron who wanted to use it as a way to communicate something to the intended viewer. Art was usually commissioned for religious and political reasons or used as proof of wealth or power. The corruption of the church allowed for wealthy patrons to make a donation in order to buy his or her way into heaven. This is called a sale of indulgence, and it is the motivation behind countless works of renaissance art.The entire Arena Chapel painted by the artist Giotto was commissioned by Enrico Scrovegni to atone for his sin of usury. The Chapel was completed 1305 and is located in Padua, Italy. As was a common practice at the time, Enrico himself is depicted in on the wall of the chapel. â€Å"On the wall of The Last Judgment, Enrico kneels to offer a model of his church to three figures. It is commonly accepted that Enrico saw his church and its paintings as a votive gift made as a partial atonement for his father’s mortal sin of usury and to strengthen his own hope of salvation. By having his image painted into the scene, Enrico assures that his intended audience knows it was his money that paid for the art. This is both politically and religiously motivated. Masaccio’s Pisa Altarpiece commissioned in 1426 Pisa is another example of religiously motivated art patronage. This altarpiece was commissioned by â€Å"Ser Giuliano di Colino di Pietro degli Scarsi and the Carmelite church of S. Maria del Carmine† The intention behind this altarpiece was simply to give churchgoers a piece of relevant art to view during church and to attract more members.An example of politically motivated art can be found in Sienna’s Palazzo Pubblico. Allegory of Good and Bad Government by Ambrogio Lorenzetti was commissioned by the Sienese government. The frescos of Allegory span the walls of the building depicting life in the city under good government versus bad government. The intended audience for this commission was the citizens of Siena. The paintings were propaganda meant to show the viewers how successful and prosperous the city was under the current leadership of the Council of the Nine. Another politically motivated piece is the well known portrait by Jan Van Eyck, Giovanni Arnolfini and his Wife.This portrait was commissioned in 1434 by Giovanni Arnolfini and is meant to be a physical documentation or witness to him giving his wife leave to conduct household affairs in his absence. This portrait would have been displayed in the Arnolfini household to be seen by visitors and servants and served as proof that Giovanna was in charge of Giovanni’s affairs while he was traveling. Tres Riches Heures by the Limbourg Brothers was commissioned by the Duke of Berry in 1412 France. This book is an example of royal patronage. It is meant to depict and glorify daily life in the court while simultaneously belittling those of the lower class.Tres Riches Heures is personalized for the Duke and includes his likeness and some scholars believe that because the faces in the book are so diverse, that they must be portraits of individual members of the court. This fact and the use of the rare pigment lapis lazuli, the intricacy of the book, and the heavy use of hidden symbolism are all meant to illustrate the wealth of the duke. The court was the intended audience of this commission. Patronage was a defining element of renaissance art. There were many motivations to purchase art such as religion, proof of power or wealth, or political reasons.Commissions varied depending on the motivation and the intended audience. Works Cited Carroll, Margaret D. â€Å"†In the Name of God and Profit†: Jan Van Eyck's Arnolfini Portrait. † Representations 44. 1 (1993): 96-132. http://www. jstor. org/stable/2928641 Web. 26 Feb. 2013 James, Sara Nair. â€Å"Masacc io: St. Andrew And â€Å"The Pisa Altarpiece.. † Sixteenth Century Journal 35. 4 (2004): 1178. Academic Search Complete. Web. 27 Feb. 2013. Perkinson, Stephen. â€Å"Likeness, Loyalty, And The Life Of The Court Artist: Portraiture In The Calendar Scenes Of The Tres Riches Heures. † Quaerendo 38. /3 (2008): 142-174. Academic Search Complete. Web. 27 Feb. 2013. Polzer, Joseph. Ambrogio Lorenzetti's â€Å"War and Peace† Murals Revisited: Contributions to the Meaning of the â€Å"Good Government Allegory† Artibus et Historiae. Vol. 23, No. 45 (2002), pp. 63-105 http://www. jstor. org. ezproxy2. drake. brockport. edu/stable/1483682 Web. 24 Feb. 2013 Rough, Robert H. â€Å"Enrico Scrovegni, The Cavalieri Gaudenti, And The Arena Chapel In Padua. † Art Bulletin 62. 1 (1980): 24. Academic Search Complete. Web. 24 Feb. 2013. ——————————————– [ 2 ].Robert H Rough, Enrico Scrovegni, the Cavalieri Gaudenti, and the Arena Chapel in Padua, pg. 26. [ 3 ]. Sara Nair James, Masaccio: St. Andrew and â€Å"The Pisa Altarpiece. † Pg. 1178 [ 4 ]. Joseph Polzer, Ambrogio Lorenzetti's â€Å"War and Peace† Murals Revisited: Contributions to the Meaning of the â€Å"Good Government Allegory† Pg. 64 [ 5 ]. Margaret D. Carroll, â€Å"In the Name of God and Profit†: Jan van Eyck's Arnolfini Portrait. Pg. 99 [ 6 ]. Steven, Perkinson, Likeness, Loyalty, and the Life of the Court Artist: Portraiture in the Calendar Scenes of the Tres Riches Heures Pg. 144

George Orwell

In the George Rowel's short story, A Hanging, Orwell is a British police officer who witness an inmate, who is Hindu, being hung to death. While the officers are marching the prisoner to the hanging site, the prisoner comes to a puddle and side steps it. Orwell and some other officers are following behind them and that's when he realize how healthy the prisoner is and disgusted he was of the decision to hang a healthy man.In the story he was scared to speak up for the prisoner, so that's why he dog was put In the story, the dog was Orwell voice. The dark mood at the beginning shows how Orwell felt during the hanging. The major conflict of the story is Orwell watching a healthy man die right in front of him. After the hanging was done the warders returned to feed the convicts. Everyone was relieved that the hanging was done, even Orwell. Then they started telling each other stories related to hangings. They all laughed at each other, Orwell even found his self laughing at some of the stones.After everyone finished they went out and had a drink together, forgetting about the dead man. Orwell just needed to get the hanging out of his mind, so he did that by laughing and having a good time. The theme of Orwell story is that the life of any healthy man should never be taken. Today similar things are happening in this world, police officers think that they have power and control over us, they think they can do anything to us, For example, an eighteen year old young man named Michael Brown was shot for no apparent season Michael was Just walking down the street. N a Saturday afternoon, to his grandmother house, when an officer stopped him trying to arrest him just because he was a black male walking and the officer assumed he was some thug carrying a weapon. When the officer tried to arrest him, Michael started running with his hands up in the air, when Michael reached ten yards, the officer shot him. The body was not moved for hours. The officer claimed that he only shot him a couple of times but when they viewed the body It was more than a couple. Police are getting out of control, they are taking Innocent young black male lives.That's not the only thing that has happened where a healthy young man done lost his life. This young man was a seventeen year old black male, his name was Adoration Martin. On February 26, 2012, Tyranny was walking back from the store wearing a hooded and carrying a drink and some skittles. The neighborhood watch, George Zimmerman, assumed that he was some bad guy Just because he Is black. Just before the shooting happened George Zimmerman was on the phone with the police saying hat Tyranny looked suspicious and that he was following him, the police told him to stop following him and that they was going to handle it but he didn't listen.At the time Tyranny was on the phone with his girl friend, and he said that he was being followed so his girlfriend told him to run, before he could do so George Zimmerman got out his t ruck to confront him. When the cops arrived George Zimmerman told the cops that Tyranny attacked him but most people TLD believe that. Most people thinking that he was up to no good but he was Just trying to get home. Throughout the story Orwell shows how the prisoners are treated. They were treated like animals. The cells they had the prisoners in were like small animal cages.The prisoners are treated so badly, when they were escorting the man to the hanging spot, it took six guards to escort him but in the story he was described as a puny wisp of a man, which means he was really weak. The officers were being really rough, Orwell said that it was like men handling a fish that is still alive and trying to Jump jack in the water, they were being super aggressive with a weak man. This story also reminds me of when the concentration camps were open in 1940. The Jews were sent their to work at the camps.The families were split up boys and the men had to go to one side and the girls and women went to the other side. When they split them up they had to take all of their clothes off, get disinfected, after that they were giving new clothes, then they had to get their heads shaved both men and women, last they were assigned to a camp, some people didn't make it if they were eek or sick they got killed with the gas, they would put up to a hundred people in a small little room and kill them all, after that they would cremate the bodies.They fed them bread and soup, the bread was stale and the soup was old and thick, sometimes the didn't even give them food. They were treated way worse than the prisoners in A Hanging. In conclusion, George Orwell wrote A Hanging to express his feelings. This really happened to him in reality. He poured out his feelings through the dog and the rain. He feels like no individual life should be taken away from them.

About India Yamaha Motor Pvt. Ltd.

CHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † About the subject Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer Satisfaction in 7 Steps 1. Encourage Face-to-Face Dealings This is the most daunting and downright scary part of interacting with a customer. If youre not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time. Its important to meet your customers face to face at least once or ven twice during the course of a project. 2. Respond to Messages Promptly Keep Your Clients Informed This goes without saying really. We all know how annoying it is to wait days for a response to an email or phone call. It might not always be practical to deal with all customers queries within the space of a few hours, but at least email or call them back and let them know youve received their message and youll contact them about it as soon as possible. Even if youre not able to solve a problem right away, let the customer know youre working on it. 3. Be Friendly and Approachable A fellow Site Pointer once told me that you can hear a smile through the phone. This is very true. Its very important to be friendly, courteous and to make your clients feel like youre their friend and youre there to help them out. There will be times when you want to beat your clients over the head repeatedly with a blunt object it happens to all of us. Its vital that you keep a clear head, respond to your clients wishes as best you can, and at all times remain polite and courteous. 4. Have a Clearly-Defined Customer Service Policy This may not be too important when youre just starting out, but a clearly defined customer service policy is going to save you a lot of time and effort in the long run. If a customer has a problem, what should they do? If the first option doesnt work, then what? Should they contact different people for billing and technical enquiries? If theyre not satisfied with any aspect of your customer service, who should they tell? Theres nothing more annoying for a client than being passed from person to person, or not knowing who to turn to. Making sure they know exactly what to do at each stage of their enquiry should be of utmost importance. So make sure your customer service policy is present on your site and anywhere else it may be useful. 5. Attention to Detail (also known as The Little Niceties) Have you ever received a Happy Birthday email or card from a company you were a client of? Have you ever had a personalized sign-up confirmation email for a service that you could tell was typed from scratch? These little niceties can be time consuming and arent always cost effective, but remember to do them. Even if its as small as sending a Happy Holidays email to all your customers, its something. It shows you care; it shows there are real people on the other end of that screen or telephone; and most importantly, it makes the customer feel welcomed, wanted and valued. 6. Anticipate Your Clients Needs Go Out Of Your Way to Help Them Out Sometimes this is easier said than done! However, achieving this supreme level of understanding with your clients will do wonders for your working relationship. 7. Honor Your Promises Its possible this is the most important point in this article. The simple message: when you promise something, deliver. Clients dont like to be disappointed. Sometimes, something may not get done, or you might miss a deadline through no fault of your own. Projects can be late, technology can fail and sub-contractors dont always deliver on time. In this case a quick apology and assurance itll be ready ASAP wouldnt go a miss. Sales promotions Sales promotion  is one of the four aspects of  promotional mix. The other three parts of the  promotional mix  are  advertising,  personal selling, and  publicity/public relations. ) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational custom ers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. CHAPTER-2 RESEARCH DESIGN TITLE OF THE STUDY â€Å"A STUDY ON MEASURING CUSTOMER SATISFACTION LEVEL AND SALES PROMOTION IN YAMAHA OBJECTIVES OF THE STUDY * To know the customer’s perception regarding launch of new bikes FZ FZS by Yamaha. * To determine the customer’s satisfaction regarding bikes and after sales service. To determine the factors influencing the choice of customers regarding bikes * To know the market scenario of second hand bike industry. SCOPE OF THE STUDY This study is aimed at providing India Yamaha Motors with an insight into the success of FZ FZS as well as the customer’s response and awareness towards the brand, products and services of Yamaha. The data has been analyzed and presented in a simple and precise way on the basis of which pertinent recommendations have been made to the company to better the services, policies and strategies of the company in India. RESEARCH METHODOLOGIES AND LIMITATIONS: * The report has been prepared on the basis of information collected from different sources. In order to achieve the objective of the project proper research method was applied.. After giving through brain storming session, objectives were selected and the set on the base of these objectives, A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. * * * DATA COLLECTION SOURCE * Research included gathering both primary and secondary data. * * PRIMARY DATA Primary Data was very crucial to collect so as to know various past present consumer views about bikes and to calculate the market share of this brand in regards to other brands. Fresh primary data was collected by taking direct feed back from customer which involved face to face interview with the customer as well as through telephonic interview with the customer , all the FZ customer who visited the de alership showroom for the service of their bikes were questioned in order to find out the customer satisfaction level. * SECONDARY DATA- are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. * * RESEARCH APPROACH * * SURVEY METHOD: The research approach used was survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. * RESEARCH DESIGN This study is a mix of explorative and formal methodologies adopting monitoring and observing to study the dealerships in Lakhimpur and communication to elicit responses from customers. This is a cross sectional study done during th e months of June and July. For the customer satisfaction study a questionnaire was formulated containing 17 closed ended questions which were sent out for response through the internet and mainly through personal interviews of customers at Yamaha dealerships. This data was later analyzed using SPSS through performing the cross-tabulations on various involved variables. Results of this step formed the basis of the recommendations given to the company. To know the Yamaha reputation and sales promotion in motorcycle market, census method was chosen and all the dealership were individually visited in the area of Lakhimpur, Mosaram Auto Sales(Hero Honda), I did a market survey by taking open interviews to the dealers and brokers of the market. SAMPLE DESIGN For the sales promotion study a census methodology was adopted and all the dealerships and brokers of that region were visited. For the customer satisfaction study a sample of 100 persons was chosen from the Yamaha’s dealership in Lakhimpur. The sample was judgmental and methodology was non probability sampling Size of Sample| 100| Sampling technique| Judgmental (Non Probabilistic Sampling) | Location from which samples were taken| Lakhimpur| LIMITATIONS OF THE STUDY * This research is geographically restricted to Lakhimpur only. Hence the result cannot be extrapolated to other places. * The study is restricted only to the organized sector of two wheeler industry * The seriousness of the respondents and their ability to justify their answers may also be a limitation. * The sample size is small due to the specified reasons. * Findings are based on sample survey. * All interview questions are undisguised or direct. Hence there is a scope for the respondents to be biased or pretentious. CHAPTER-3 COMPANY PROFILE AUTOMOBILE INDUSTRY TILL DATE The automobile industry is one of the biggest industries in the world. Being a major revenue and job generating sector it drives the economies of some of the superpowers of the world. In India the automobile industry has grown by leaps and bounds since the advent of the liberalization era the automobile industry and especially the two wheeler segment has grown by leaps and bounds. The liberalization has done away with primitive and prohibitive practices of licensing and restricted foreign investment have been done away with. The result of which was the entry of foreign players into the Indian market. The two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield in the 50s. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from Italian company Piaggio. In the following decades the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing the products at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took a great liking for these bikes and the bike sales in India began to grow exponentially year on year leading to Hero Honda becoming the leader in the two wheeler industry in India and the largest producer of two wheelers in the world. The post 90s era was the era of liberalization and weakening of restrictive measures. The government went on an overdrive to support the industry and all FDI regulations and licensing was abolished. 100% FDI was allowed in the automobile industry and the excise duty was also considerably reduced to its current level of 12% on two wheelers. All these factors combined with the rising fuel prices, the increasing dispensable incomes of households, easy access to finance, etc. have led to two wheeler industry becoming the backbone of the automobile industry in India. The two wheeler industry in India forms a major chunk of the automobiles produced in India. According to Society of Indian Automobile Manufacturers statistics for the year 2008 – 2009, two – wheelers comprise 76. 49% of market share among the vehicles produced in India. The production share of two wheelers is quite similar to the market share. The two wheeler industry comprises around 74% of the total automobiles produced in India. The SIAM data for the year 2008-09 states that 8,418,626 two wheelers were produced during the year against a total of 11,175,479vehicles produced during the year. SEGMENTATION OF TWO WHEELER A Two Wheeler Sector Sub-Segmenting in the three Segments. . Motorcycle 2. Scooter Mopeds About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. * Biotechnological production, processing and sales of agricultural and marine products and microorganisms. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize our corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing echnology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide pro ducts that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † VISION To establish YAMAHA as the exclusive trusted brand of customers by creating Kando (touching their hearts) the first time and every time with world class products services delivered by people having passion for customers. MISSION We are committed to: Be the Exclusive Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners increasing our stakeholder value. CORE COMPETENCIES Customer #1 We put customers first in everything we do. We take decisions keeping the customer in mind. Challenging Spirit We strive for excellence in everything we do and in the quality of goods services we provide. We work hard to achieve what we commit achieve results faster than our competitors and we never give up. Team-work We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding mutual co-operation. Everyones contribution is equally important for our success. Frank Fair Organization We are honest, sincere, open minded, fair transparent in our dealings. We actively listen to others and participate in healthy frank discussions to achieve the organizations goals. OVERVIEW FOUNDED: July 1, 1955 CAPITAL: 48,302 million yen (as of March 31, 2008) PRESIDENT: Takashi Kajikawa EMPLOYEES: 46,850 (as of December 31, 2007) PARENT: 9,019 (as of December 31, 2007) SALES:1,756,707 million yen (from Jan 1, 2007 to Dec 31, 2007) PARENT: 799,209 million yen (from Jan 1, 2007 to Dec 31, 2007) SALES PROFILE Sales (%) by product category (consolidated) Sales (%) by region (consolidated) MAJOR PRODUCTS SERVICES: * Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that ha s worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † What is Kando? Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value. SWOT ANALYSIS A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: SWOT Analysis Framework Environmental Scan| /|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  | Internal Analysis  Ã‚  Ã‚  |   Ã‚  Ã‚  External Analysis| /   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / | Strengths  Ã‚  Ã‚  Weaknesses  Ã‚  Ã‚  |   Ã‚  Ã‚  Opportunities  Ã‚  Ã‚  Threats| || SWOT Matrix| | SWOT ANALYSIS FOR THE TWO WHEELER INDUSTRY Strength * Established brands, Strong Brand Name * Fuel efficient * Style statement * Convenient in heavy traffic * Cheap and affordable * Easy and cheap finance availability * Patents * Good reputation among customers| Weaknesses * Extremely price sensitive * Short PLC * High R and D costs| Opportunities * Growing premium segment * Increasing dispensable income * Environmental concerns * Exports increasing * Very strong demand in the 100cc. segment dominated by limited players. | Threats * The Rs. Lakh car * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| SWOT ANALYSIS FOR INDIA YAMAHA MOTORS Strength * Size and scale of parent company. * Effective Advertising Capability * Committed and dedicated staff. * High emphasis on R and D. * Experience in the market. * Established brand. * Established market channel. * Power, Speed Acceleration| Weaknesses * Small showrooms. * Not much emphasis on agg ressive selling. * Weak product diversity. | Opportunities * Growing premium segment. Global expansion into the Caribbean Central America. * Expansion of target market (include women). * Increasing dispensable income. * 1st mover advantage. | Threats * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| RECENT LAUNCHES YAMAHA FZ-S Yamaha FZ-S 150cc, a recently launched bike by the industry giant Yamaha. After the grand success of FZ-16 Yamaha has finally launched its modified version (FZ-S) in India. This fabulous bike is equipped with all the necessary features one may think of. It stands ahead in style and performance not only in its segment but beyond. This bike is best suited for those who want elegance and power in one. It is designed and engineered with the capacity for active and aggressive enjoyment of around-town street riding and styling, bringing a sense of pride for the owner of the bike. It is especially designed to satiate riders desire for style and fashion. It is popularly referred as the â€Å"Stylish Macho Street Fighter† (Lord of the Streets). The primary features of Yamaha FZ-S include: * European international design * Stainless steel body Aerodynamic muscular design * High torque rate * Carbon pattern meter console * Latest graphics * Disk brakes * Electric start starting system * Electronic fuel injection system YAMAHA YZF R15 This is the latest offering from the Yamaha stable. The YZF R15 is the first truly sports bike launched in India. The looks and design have been done keeping the bigger R1 in mind and hence the resemblance. The bike is priced at Rs. 97,500 (ex-showroom) across India. It boasts of the first liquid cooled 4 valve engine in the two wheeler category which gives it better performance and power. It is a 150cc bike having enough power to bring chills to the rider when he revs up the accelerator BAJAJ PULSAR DTS FI 220 CC Bajaj auto has upgraded the Pulsar family with the launch of its high-end bike Pulsar DTS-Fi 220 cc. This advanced variant of popular Pulsar combines new features and advanced technology. This all new version of Pulsar is priced at Rs. 70, 000 (ex-showroom Delhi). The 2009 edition of Bajaj Pulsar comes without fuel injection technology but yet it will produce more power at 21PS. The new Bajaj Pulsar DTS – Fi 220 cc will reach the top speed of more than 140 kmph. This two wheeler from Indias second largest two-wheeler manufacturer comes with single cylinder 4 stroke air cooled engine. This motorcycle has a maximum power of 21. 04 @ 8500rpm and maximum torque of 19. [emailprotected] rpm. 1. 1COMPETITORS ANALYSIS 1. Bajaj Auto Ltd. Established in 1945 Bajaj Auto Ltd was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. s one among Indias top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name â€Å"BAJAJ†. Maharashtra Scooters Ltd. , a Company with 24 % equity participation by the Company and 27% participation from Maharashtra State Governments Western Maharashtra Development Corp. was formed in the year 1975 under the Horizontal transfer of technology policy. The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Companys distribution network and under the Companys brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has become a market leader with annual production in excess of 1. 35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS| MOTORCYCLE| Bajaj Avenger| 180 CC| Bajaj CT 100| 99. 27 CC| Bajaj Discover DTSi | 135 CC| Bajaj KB 125| 123 CC| Bajaj Platina| 99. 27 CC| Bajaj Pulsar DTS-Fi 220 CC| 220 CC| Bajaj Pulsar DTSi * Pulsar 180 DTS-i UG * Pulsar 150 DTS-i UG * Pulsar 200 Cc * Pulsar 220 DTS-Fi | 180 CC 150 CC 200 CC 220 CC| Bajaj Wind 125| 124. 6 CC| Bajaj XCD| 125 CC| SCOOTERS| Bajaj Bravo| 145 CC| Bajaj Chetak| 145. 45 CC| Bajaj Classic SL| 145. 45 CC| Bajaj Legend| 150 CC| SCOOTERETTES/MOPEDS| Bajaj Blade DTSi| 100 CC| Bajaj Cagiva CRX| 145 CC| Bajaj Fusion| 145 CC| Bajaj Kristal DTSi| 100 CC| Bajaj M 80 Electronic| 74. 08 CC| Bajaj Rave| 74. 08 CC| Bajaj Saffire| 74. 4 CC| Bajaj Spirit| 100 CC| Bajaj Sunny| 59. 86 CC| Bajaj Sunny Spice| 59. 86 CC| Bajaj Wave DTSi| 109. 7 CC| AWAITED MODELS| Sonic DTSi| Motorcycle| 1. 1. 2 Models of BAJAJ 2. Hero Honda Motors Ltd. Hero Honda Motors Ltd. is a result of the joint venture between Indias Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS | 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION | 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | 1. 1. 3 Golden Years of HERO HONDA The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to collaborate with the worlds largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National Productivity Councils Award (1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders. The gross sales of Hero Honda by March end2008 was 33, 371, 43 Crores. TWO WHEELERS| MOTORCYCLES| Hero Honda Achiever| Hero Honda CD Dawn| Hero Honda CD Deluxe| Hero Honda CD 100| Hero Honda CD 100 SS| Hero Honda Glamour| Hero Honda Glamour * Glamour * Glamour FI| Hero Honda Splendor * Splendor + * Super Splendor * Splendor NXG| Hero Honda Passion Plus| Hero Honda Sleek| Hero Honda CBZ X-TREME| Hero Honda Karizma| Hero Honda Hunk| | | SCOOTERETTES/MOPEDS| Hero Honda Pleasure| Hero Ankur| Hero Gizmo| Hero Panther| Hero Puch Automatic| Hero Sakhti 3G| Hero Stepmatic| Hero Street| Hero Winner| Hero Stepmatic| Hero Puch Automatic| Hero Sakthi 3G| Hero Winner| | | 1. 1. 4 Hero Honda Models 3. Honda Motorcycles Scooters India Private Limited Established in 1999, the Honda Motorcycle Scooter India Pvt. Ltd. (HMSI) is a wholly owned subsidiary of Honda Motor Company Ltd. , Japan and is located at Manesar, Haryana. The companys most well known brand is the Honda Activa that revolutionized the Indian scooterette market in terms of design and features. The company exports scooters to the European Union. HONDA MOTORCYCLES| MODEL| CAPACITY| Honda Shine| 125 CC| Honda Unicorn| 149. 1 CC| Honda Stunner CBF| 125 CC| Honda CBF Stunner FI| 124. 7 CC| HONDA SCOOTERS| MODEL| CAPACITY| Honda Eterno| 147. 7 CC| HONDA SCOOTERETTES/MOPEDS| MODEL| CAPACITY| Honda Aviator| 102 CC| Honda Activa| 102 CC| Honda Dio| 102 CC| CHAPTER-4 Data Analysis and Interpretation Age| No of respondents| % of respondents| 16 – 20| 28| 28%| 21-25| 41| 41%| 26-30| 20| 20%| Above 30| 11| 11%| Total| 100| 100%| Table no. 4. 1 : The Age distribution in the sample. ANALYSIS: 4. : Following points can be referred from the above pie chart * The above pie chart is showing that the customers of FZS are mainly coming from the age group of 16-25 that is around 69%, as Yamaha claims that they generally target their customers who are between the age group of 18 to 25, because that people of this age group are passionate and are style freaks, * So we can say that Popularity of Yamaha is available in the age of 26-30 (aroun d 20%) also because of its reputation in the world market. Graph no. 4. 1 RESULTS OF THE CUSTOMER SURVEY Table no. 4. 2 Marital status| No. f respondents| %of respondents| Married| 24| 24%| Single| 76| 76%| Total| 100| 100%| 4. 2 The Marital status distribution in the sample. Analysis: 4. 2: In this pie chart it is very much clear that 76% of the Yamaha’s customer is mainly the youth who are single, so Yamaha’s new launch FZS is mostly being accepted by the singles instead of family oriented people. Graph no 4. 2 4. 2 The Marital status distribution in the sample. Occupation| No. of respondents| %of respondents| Business person| 27| 27%| Student| 43| 43%| Office employee| 28| 28%| Others| 2| 2%| Totals| 100| 100%| Table no. 4. 3 4. : The Occupation distribution in the sample. Analysis: 4. 3: Once again we found that Yamaha’s major customers are the students of colleges and schools which consists 43%, as they want something special, new, stylish, masculine and at tractive and Yamaha is providing that in the form of FZS. Graph no. 4. 3 4. 3: The Occupation distribution in the sample. Table no. 4. 4 Income group| No. of respondents| %of respondents| Upto 1000| 17| 17%| 10001-20000| 33| 33%| 20001-40000| 40| 40%| 40001-60000| 9| 9%| Above 60000| 1| 1%| Totals| 100| 100%| | | | 4. 4: The Income groups distribution in the sample. Analysis:4. 4: In the income group distribution we can analyze that customers of FZS are coming from the Middle income group people which is around 73% by including 10001-40000 slab of income group. It shows that Yamaha is placing their products in the appropriate price range. As the people of this income bracket can easily afford this Bike. Graph no 4. 4 4. 4: The Income groups distribution in the sample. Table no . 4. 5 Purchased by| No. of respondents| %of respondents| Loan| 28| 28%| Cash| 72| 72%| Totals| 100| 100%| 4. 5: The Way of purchasing distribution in the sample. Analysis: 4. : Here again we can prove that the products of Yamaha are in the acceptable price range, as we can see that purchasing way of the customers are leading in the CASH sector. Customers are easily affording the price of FZS; they are not feeling much problem with the amount of FZS. Today’s customers are ready to pay for better facilities and technology and they feel that FZS deserves that price wh ich YAMAHA is offering. Graph no 4. 5 4. 5: The Way of purchasing distribution in the sample. Table no . 4. 6 Paid by| No. of respondents| %of respondents| Family| 51| 51%| Self| 49| 49%| Totals| 100| 100%| 4. : The Financing distribution in the sample. Analysis: 4. 6: In this pie chart a very important thing can be referred that Indian Youths are not so much independent in the financial matters, still they depends on the family, as Yamaha claims that they target the people of 18-25 age group, but here we can say that they should promote such kind of advertisements where the Yamaha products can link to the family. Ultimately family is paying the amount so Yamaha should target according to family also, so that the view of the children and family shouldn’t clash. Graph no 4. 6 4. 6: The Financing distribution in the sample. Table no . 4. 7 Compare Brands| No. of respondents| %of respondents| Bajaj| 26| 26%| Hero Honda| 23| 23%| Honda| 2| 2%| Bullet| 4| 4%| Yamaha| 6| 6%| No| 39| 395| Totals| 100| 100%| 4. 7: Compared brands with FZS. Analysis: 4. 7: Majority of people is not comparing Yamaha FZS to any other product and the number of such people is around 39%, But the second view which we have found that FZS is getting a very tough competition Fr BAJAJ HERO HONDA. BAJAJ has launched their new edition of Pulsar 220 at a very low price (around 70000 ex showroom price), which is the reason for the tough competition giving by BAJAJ. On the other hand HERO HONDA HUNK is also giving direct fight to the FZS because of its MILEAGE only. There are some more competitors which are stable at their market share in automobile industry. Graph no. 4. 7 4. 7: Compared brands with FZS. Table no. 4. 8 Choice of feature in a bike | No. of respondents| %of respondents| Style/Design| 54| 54%| Controll ability| 7| 7%| Pick up| 8| 8%| Reputation of maker| 6| 6%| Riding comfort| 12| 12%| New Technology| 8| 8%| Durability| 1| 1%| Others| 2| 2%| Mileague| 2| 2%| Totals| 100| 100%| 4. 8: The choice of Feature which is most important in a bike. Analysis: 4. : If we see the trend of Two wheeler industry we found that earlier people were looking mainly towards the mileage of the vehicle but now In our research we collected data and found that now customer’s perception has changed and they are shifting towards the style, design riding comfort of the vehicle, 54% customers have purchased FZS because of its Style Design and only 2% people are looking for the mileage. So in a way we can say they Yamaha exactly changed the perception of Indian customers. They are trying to attract customers with new style, design or look of the bike and creating passion in the customers for the speed and power. So through this we have proved our First hypothesis which was regarding the Yamaha’s new launch of FZ FZS that has changed the customer’s perception regarding choice of bikes. Graph no. 4. 8 4. 8: The choice of Feature which is most important in a bike. Table no. 4. 9 First Information source| No. of respondents| %of respondents| Tvcf| 45| 45%| Family/Friends| 24| 24%| Road show| 5| 5%| Websites| 3| 3%| Showroom| 12| 12%| Auto expo| 1| 1%| Newspaper| 4| 4%| Magazines| 5| 5%| Others| 1| 1%| Totals| 100| 100%| 4. 9: 1st Information sources and their shares Analysis: 4. : As we can see here the major promotional tool which is influencing the customers is TVCF which stands for Television Commercial, which is around 45%, after that the major source of awareness among customers, is Family/Friends. Magazine and newspaper consists only 9% in our research, but if we look them at a very good sample size then it is around 2% only. Graph no. 4. 9 4. 9: 1st Information sources and their shares Tables no. 4. 10 Improvement in Yamaha Image in india| No. of respondents| %of respondents| No| 2| 2%| Yes| 98| 98%| Totals| 100| 100%| 4. 10: Customer Perception regarding Yamaha Image after FZS Analysis: 4. 10: This is a good result for Yamaha that once again they are creating place in the heart of the customers, after the discontinue of RX100 Yamaha has lost very big amount of customers in the last 10 years, but after the launching of FZS, Yamaha has improved their image among the customers. Our data is showing that 98% people are admitting that Yamaha has improved their image after the FZS and R15 launch, feedback which we have got from the customers were like that Yamaha has produced something new this time and very stylish and well designed product.. By this we are again proving our second HYPOTHESIS that YAMAHA has regained its image after the launch of FZ FZS. es Graph no. 4. 10 4. 10: Customer Perception regarding Yamaha Image after FZS Table no. 4. 11 Comments about FZS| No. of respondents| %of respondents| Stylish| 45| 45%| Trendy| 6| 6%| Macho| 27| 27%| Low mileage| 16| 16%| Others| 4| 4%| Expensive| 2| 2%| Totals | 100| 100%| 4. 11: Comments for FZS by Potential Customers. Analysis: 4. 11: This year Yamaha FZS has got the BIKE OF THE YEAR AWARD which shows its popularity among the customers. It has fulfilled the desire and demand of the current customers, there are very few people who still need some improvements in the FZS but Yamaha is taking care of those customers also. As our data is showing that 78% people are giving good comments or responses for Yamaha, they are feeling that FZS is the most stylish and trendy bike in these days, 2% people are feels that spare parts of Yamaha FZS are very costly and 16% people are complaining for the mileage of the bike, therefore Yamaha should work on these loopholes of the bike so that they can attract some more customers. Graph no. 4. 11 4. 11: Comments for FZS by Potential Customers. Table no. 4. 12 Customer opinions towards safety and comforts| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 47| 47%| Netural| 10| 10%| Totals| 100| 100%| Analysis: 100% of the respondents 47% of the respondents approached were satisfied with the safety and comfort feature of the Bolero. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% was dissatisfied with safety and comfort feature of Yamaha. % Graph no 4. 12 4. 12: Customer opinions towards safety and comforts Table no. 4. 13 Customer opinions towards Design| No. of respondents| %of respondents| Extremely| 20| 20%| Satisfied| 40| 40%| Netural| 27| 27%| Dissatisfied| 13| 13%| Totals%| 100| 100| Analysis: 100% of respondents 40% of the respondents approached were satisfied with the Design of the Yamaha. 20% were more satisfied, 27% of them neutral and 13% are dissatisfied with the design of the yamaha. Observation: As majority of the respondents are satisfied with the design of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor. Graph no 4. 13 4. 13; Customer opinions towards Design Table no. 4. 14 Customer opinion towards consumption of fuels | No. of respondents| %of respondents| More satisfied| 27| 27%| Satisfied| 49| 49%| Not Satisfied and dissatisfied| 17| 17%| Dissatisfied| 7| 7%| Totals | 100| 100%| Analysis: 100% of the respondents 49% of the respondents approached were satisfied with the fuel consumption of the Yamaha. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption of Yamaha Observation: As majority of the respondents are satisfied with the fuel consumption of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor Graphs no 4. 14 4. 14 : Customer opinions towards fuel consumption Tables no 4. 15 Customer opinion towards Maintaince| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 51| 51%| Netural| 21| 21%| Dissatisfied| 5| 5%| Totals | 100| 100%| Analysis: The sample drawn on the probability basis shows that out of 100% of respondents 51% of the respondents approached were satisfied with the maintenance of the Yamaha. 23% were extremely satisfied, 21% of neutral and 5% are dissatisfied with the maintenance. Observation: Though majority of the customer are satisfied that the maintenance cost of Yamaha is less, around 20% are not satisfied which may be because of comparison of yamaha with the newly launched competing brands coming with even lower maintenance cost. Graph no 4. 15 4. 15:Customer satisfactions toward Maintenance of Yamaha Chapter-5 Summary of findings Findings 1. It is found that the most preferred vehicle of YAHAHA FZ 2. It is found that from the data we can position our product to the comfort seeking group of people 3. It is found that many of the YAHAMA customers are buying its BIKE by seeing its brand name only. 4. It is found that major media that attracted the customers is television. 5. It is found that only a few customers are satisfied with the service. 6. Most of fortune yahama customers are interested to service their vehicle only at authorized dealer. 7. It is found that most of the customers preferred ICICI and SBI banks for taking financial help while purchasing a bike. . It is found that most of the customers prefer only in house finance compare to outhouse finance. 9. It is found that more than 80% of customers think that yahama bike are affordable only by rich men. Chapter 6 Recommendation, suggestion And conclusion RECOMMENDATIONS * SHOULD IMPROVE THE AFTER SALE SERVICES: During the survey we found that Yamaha is not satisfy ing their customers in after sales services, employees at dealership sometimes use harsh words and become rude to the customers, parts of the bike are not easily available in the market. This is the major drawback in capturing the market share so Yamaha should take some better steps to satisfy and retain their customers. * WEAK FOLLOW UP FROM DEALERSHIPS: We observed during the course of our studies that Yamaha was quite weak in following up with prospective customers. There was no communication from Yamaha showrooms asking the customers if and when they are willing to buy their bikes. Hero Honda, Bajaj and Honda showrooms were extremely attentive in this regard and perform maximum follow up on prospective customers. MEASURES SHOULD BE TAKEN TO IMPROVE ITS DEALERSHIP: Yamaha which is trying to build a brand new image of a high tech and stylish brand of sports bikes should take appropriate steps to show it in their showrooms. Showrooms like Oswal Yamaha, and Shiva Yamaha were very small in size and do not reflect the quality and scale of Yamaha in the market. Shiva motors was very dirty ambience and customer will feel that company is not working good that’s why they are not taking any actions toward their showrooms and this will definitely hamper the sales, so Yamaha should take care of these things. POOR PROMOTIONAL CAMPAGIN: The Yamaha ads seen on electronic and print media are absolutely out of touch with the Indian culture and thought process. If we see that Bajaj and Hero Honda has produced a very good link with the Indian family and customers can easily recall their Ads by well know punch lines like HAMARA BAJAJ or HERO HONDA DESH KI DHADKAN-DHAK DHAK. Yamaha is also focusing on this as we can see the AD of YAMAHA ALBA. An Indian consumer irrespective of their income level has a soft corner for traditions and culture of India. Hence, all companies including market leaders like Hero Honda and Bajaj capitalize on this behavior of customers and design their ad campaigns keeping India in mind. * YOUTH ORIENTED PROMOTION: Yamaha claims that they target the customers of age group 18-25 but their ad never represents this so they should make such kind of AD where youth should taken in as centre of attraction. They should do this earliest to capture the market because vast majority of people depending on ads and friends as their chief sources of information about the products. AGGRESSIVE SELLING: The Company should follow an aggressive selling concept. A non-aggressive selling concept which is clearly visible in its advertising campaign which does not hit on the customer rather aims to provide information in a subtle manner. These days they have hit on the right target as we can prove through our survey that people who purchased YAMAHA FZS, 54% people have seen the TVCF of Yamaha before purchasing the bike. Emotion al advertising which is the norm in India and which is very successful is not followed. INDIAN BRAND AMBASSADOR: The Company’s brand ambassador is VALENTINO ROSSY earlier we had JOHN ABRAHAM too but now YAMAHA does not have any Indian brand ambassador as compared to its competitors like Hero Honda who have Hrithik Roshan doing their ads and M. S. Dhoni doing the job for TVS. It is necessary for Yamaha to have a brand ambassador from India to connect with the Indian customer. * VARIETY IS NEEDED TO BE PROVIDED: Yamaha at the moment has a very weak product portfolio and its products are not that visible in the market or displays in dealerships except the Gladiator and now R15. The lack of product range visibility in dealerships and in the media and advertisements is adversely affecting the brand of Yamaha. If a customer want to switch from one bike to another Yamaha is not providing them options so here Yamaha should work to maintain their loyal customers. Yamaha should maintain and produce the bikes in quarterly or half yearly so that customers can avail options. * BRAND EXPOSURE SHOULD BE INCREASED OR TO TAP THE NICHES : There is a large market of unsatisfied customers in India. This effort would be in the direction to capture the unsatisfied customers and who are willing to change their brands on bike replacement. * FOCUSSED ADVERTISEMENT ON PRODUCT USP: The maximum demand among customers constituting the target market of India Yamaha Motors is for the power and style features of bikes. Hence, the company should produce products keeping the above factors in mind. CONCLUSION From the customers survey and desk research we conclude that:We are confident that we will continue getting technology from Yamaha , for its part, has also made similar statements. However, industry analysts do have doubts. Says an industry analyst, Yamaha’s track record in India does lead to some apprehensions. An analysis of Yamaha’s past tie-ups in India would prove so. This does throw up some questions with regards to the path ahead for Yamaha. These examples prove that Yamaha has always wanted to have its own entity, says another analyst. Most of the customers of Yamaha belong to congested areas. They mostly belong to middle class and are mostly officials/ executives. Thus, we conclude client has targeted the right segment . From the findings we conclude that a customers while purchasing a car, customers takes into consideration mainly fuel efficiency, good looks, low maintenance cost and reliability. The main competitors of Yamaha are bajaj Honda and herohonda The consumer preference basically depends upon wider network and better services. Customers are influenced more to buy a product by advertisements rather than dealer friend’s or family recommendations BIBLIOGRAPHY BIBLIOGRAPHY 1) Phillip Kotler; Principles of marketing, 7th Edition; Pearson Publication. ) Saxena and Rajan; Marketing Management; Tata McGraw Hill; 3rd Edition 3) Ramaswami, V. S. and Namakumari, S. ; Marketing Management; Macmillan India; 2002. 4) Batra Satish Kazmi SHH ; Consumer behaviour text cases; 1999. 5) Gupta, S. P. and Gupta, M. P. ; Business Statistics; 14th Edition; Sultan Chand Publications. 6) Robert W and Boockholdt, James L. ; Factors Leading To change in consumer behavior: A Study of Managers Perspectives; Cr eativity Research Journal, 11(4), Page No. 245-307; 1998. ANNEXURES SAMPLE QUESTIONNAIRE QUESTIONNAIRE (For FZ customers) Contact- Place: Model: cc: Date of purchase: 1. Name: 2. Age: 3. Marital status: a) married b) single 4. What is your occupation? a) Student b) Office employee c) Factory employee d) Shop owner e) Business Person f) Other: ________ . Monthly household income: a) Up to Rs. 10,000 b) Rs. 10,001-20,000 c) Rs. 20,001-40,000 d) Rs. 40,001-60,000 e) Rs. 60, 001-80,000 f) Rs. 80, 001-100,000 g) Above Rs. 100,000 6. How did you buy the MC? a) Cash b) Loan [D/P: ] 7. Who paid for your MC? a) Self b) Family c) Others: 8. Did you considered other motorcycle while buying this model? a) Yes b) No 9. Which model did you compare with? Model: cc: 10. Have you seen FZ 16 TVCF? a) Yes b) No 11. Have you seen FZ 16 newspaper advertisement? a) Yes b) No 12. Have you seen FZ 16 magazine advertisement? a) Yes b) No 13. Do you take information from internet blogs? a) Yes b) No Which blog? 14. What was the reason you finally purchased your Bike? a) Style/design b) Mileage c) Resale value d) Reputation of maker e) Riding comfort f) Pick up g) Controllability h) new technology i) Maneuverability j) Riding position k) Quality l) Color/ graphics m) Big vehicle size n) Durability o) Price p) Low maintenance q) After sales support r) others: _______ 5. Please specify your source of awareness for your Bike? a) TVCF b) Newspaper c) Magazine d) Showroom e) Family/Friends f) Mall display g) Road show/Test ride h) Website/Blogs i) Radio j) Hoardings k) Auto expo l) TV news m) Others_______ 16. Do you think Yamaha has improved after FZS and R15? a) Yes b) No 17. How does your friend say to your Motor Cycle? a) Trendy b) Macho c) Stylish d) Low Mileage e) After sales service f) Poor Resale value g) Expensive spare parts h) Others______